Time to act out of your comfort zone

/a/e/l/crowdsurf.jpg

Outdoor event organisers are facing up to the challenges of an overcrowded market, competition from unofficial providers and a new anti-bribary law. The market for corporate entertainment has rebounded, according to a report by research company MBD, which projects 11% growth in the market between 2010 and 2015. However, attitudes towards the industry have changed, […]

TV campaigns are icing on the marketing mix

/s/h/x/cakes250.jpg

The first fast.MAP/Marketing Week Effectiveness Tracker looking at retail brands reveals that TV campaigns only work if advertisers support them with direct marketing activity. A catchy television ad is a sure-fire way for a brand to be remembered, but it doesn’t necessarily lead to money in the bank – that is down to a solid […]

M&S is right to put over-60s out to grass

M&S

To London’s Royal Festival Hall and last week’s AGM for Marks & Spencer. Publicly listed companies like M&S have to allow their shareholders an annual opportunity to ask questions of the board and generally make a nuisance of themselves. And the M&S event did not disappoint. Mid-way through proceedings, 75-year-old widow Hilary Roodyn rose to […]

Creating loyalty is about more than card

Conventional wisdom tells us that it is cheaper to keep an existing customer than it is to recruit a new one. I have worked on many brands over the years and life is certainly a damn sight easier and more profitable when you run a brand that commands loyalty. In my experience loyalty follows product […]

CEOs have to wake up to a new set of rules

/l/k/m/newscorp160.jpg

Paisley MP Jim Sheridan asked Rupert Murdoch a fairly straightforward question at the Commons culture committee hearing on Tuesday. “Mr Murdoch, do you accept that you are ultimately responsible for this entire fiasco?” Rupert Murdoch’s answer? “No.” Simple as that. The answer of one of the most powerful leaders in the media business. Last week […]

Latest from Marketing Week