Siemens hires md to steer UK marketing

Siemens has appointed Jonathan Bate as managing director for its mobile phone business in the UK, with a remit to oversee marketing. Bate also has responsibility for the sales, finance, service and product marketing departments within Siemens Mobile Devices. He joined Siemens earlier this month from Samsung, where as director of telecoms he launched the […]

Microsoft hires UK chief

Microsoft has promoted director of enterprise marketing, Oliver Roll, to the new position of marketing director for the UK, in a consolidation of the company’s marketing operations. The move means Shaun Orpen, director of corporate marketing, will not be replaced when he leaves the company next month. Previously, Orpen and Roll split senior marketing responsibilities, […]

The Baby Beamer

When BMW dismembered and disposed of the Rover Group, its ‘English Patient’, it held on to the Mini brand, and a factory to build its replacement. Now, after several years of development, the new Mini is about to hit the streets. It has a lot

Digest

BT Broadcast Services has signed a deal with Enfocast to market Newscape – a solution which enables companies to receive tailored broadcast news to their desktop PCs via satellite.

Digest

Euro RSCG Direct has designed a poster and bus campaign to promote the Connex Metro shuttle services.

Rural charity seeks head of marketing

Rural life campaigning charity the Countryside Alliance is searching for a head of marketing, in the hope of trebling its membership. Commercial director Roger Loodmer says the new post is the result of a reorganisation within the alliance, which has resulted in the creation of a commercial department. Loodmer has been promoted from finance director […]

Digest

Pizza Hut is launching an in-store toy promotion with film company DreamWorks for the upcoming children’s movie Shrek.

Will RSA get lucky by offering more?

Traditionally, the main criterion when choosing insurance is price, but Royal & SunAlliance wants to change that by offering more than insurance under new brand More Than. It’s banking on this to build brand loyalty.

Warner Bros starts hunt for Euro marketing chief

Warner Bros Consumer Products is looking for a marketing director for Europe, Middle East and Africa. The successful candidate will report to Malcolm Swift, managing director of Warner Bros. Swift joined in August last year, after working for an Internet start-up company (MW August 10). He was formerly European managing director of Guinness UDV. The […]

Sport England in hunt for head of marketing

Sport England, the agency responsible for the development of sport across the country, is searching for its first head of marketing. The position has been created following the departure of Colin Douglas, who was the body’s director of communications, responsible for marketing activities. The new recruit will head a marketing department of ten people and […]

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