Governing body of football in Europe UEFA got its knickers in a twist earlier this week when Danish footballer Nicklas Bendter revealed the name of non-sponsor Paddy Power on his “lucky” underpants during a goal celebration at the EURO 2012 tournament. The episode, predictably dubbed “Pantsgate”, came on the same day as it emerged that Olympic chiefs had launched an investigation into Puma’s marketing activity around the 2012 Games.
The news that Groupon is not signing up to new code of conduct for the daily deals industry sparked much comment. Read the story here and comment extracts below: It appears that, as in most industries, the big boys think they are too important to mix with the minnows. The sad fact is that their […]
Your article on Marks & Spencer using its ‘trusted brand’ status to diversify led me to think about what makes brands trusted. The reputations of BMW, Mercedes, Sony, Apple and Intel are built on mechanical quality and reliability as well as technical innovation; being trusted to deliver excellence consistently rather than fancy creativity. If they […]
It would be good to know how the Marketing Academy scholars’ psychometric reports compare with the Diagonal Thinking Self-Assessment. This is a free online test, launched in 2008, and its data reveals that only 10% of the population are ‘diagonal thinkers’ and achieve top scores in both the linear and lateral exercises. A five-year study […]
Mark Ritson is appearing on stage at our Marketing Week Live event on 28 June. This teaser for his hotly anticipated ‘lessons from luxury brands’ presentation picks out three of his top observations on premium branding. Register here to come along and hear Mark in action.
Marketing Week Live 2012, brought to you by Marketing Week, takes place on 27-28 June in the Grand Hall, Olympia, London. This year, it features seven shows: the Online Marketing Show, the Insight Show, the Data Marketing Show, the In-Store Show, the Customer Loyalty & Motivation Show, the Promotional Merchandise Show and the Live Marketing […]
Why was there not a mention of PR’s impact on sales in your article about the need for the PR industry to measure the outcomes of campaigns, not just the outputs? Levels of awareness and positive perception are metrics of value to a marketer, but do they sufficiently illustrate the PR’s effectiveness, especially to the […]