Aegon UK names marketing lead

AegonHP

Aegon UK has promoted Richard Dallas to the new role of director of marketing and transformation, as the British tennis sponsor looks to develop new products that will see it look to exploit upcoming regulatory changes

Top ambush marketing stunts

Ambush.Bavaria

Governing body of football in Europe UEFA got its knickers in a twist earlier this week when Danish footballer Nicklas Bendter revealed the name of non-sponsor Paddy Power on his “lucky” underpants during a goal celebration at the EURO 2012 tournament. The episode, predictably dubbed “Pantsgate”, came on the same day as it emerged that Olympic chiefs had launched an investigation into Puma’s marketing activity around the 2012 Games. 

Daily deals debate

The news that Groupon is not signing up to new code of conduct for the daily deals industry sparked much comment. Read the story here and comment extracts below: It appears that, as in most industries, the big boys think they are too important to mix with the minnows. The sad fact is that their […]

Delivery, not creativity, is root of trust

Your article on Marks & Spencer using its ‘trusted brand’ status to diversify led me to think about what makes brands trusted. The reputations of BMW, Mercedes, Sony, Apple and Intel are built on mechanical quality and reliability as well as technical innovation; being trusted to deliver excellence consistently rather than fancy creativity. If they […]

Tomorrow’s stars put to test

It would be good to know how the Marketing Academy scholars’ psychometric reports compare with the Diagonal Thinking Self-Assessment. This is a free online test, launched in 2008, and its data reveals that only 10% of the population are ‘diagonal thinkers’ and achieve top scores in both the linear and lateral exercises. A five-year study […]

Marketing Week Live 2012: Show preview

MWL preview

Marketing Week Live 2012, brought to you by Marketing Week, takes place on 27-28 June in the Grand Hall, Olympia, London. This year, it features seven shows: the Online Marketing Show, the Insight Show, the Data Marketing Show, the In-Store Show, the Customer Loyalty & Motivation Show, the Promotional Merchandise Show and the Live Marketing […]

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