21 March 1996

Ad lobbyists argument has no weight

I read with interest your curious Leader (March 15). “Advertising” is indeed identified by various single-issue pressure groups as “the main culprit”, but they would be wrong.

Four agencies chase Jeyes 4m ‘core’ marketing push

Household hygiene company Jeyes has shortlisted four agencies for a 4m marketing campaign promoting its best-known brands. The new strategy, focusing marketing spend on core brands, was adopted following the introduction of new management in 1994. It includes a TV ad campaign for Parozone bleach. Although the company declines to name the specific products they […]

No Title

People who oppose advertising to children are being swept away on a tide of emotion based on anti-advertising prejudice and ignorance. They are overlooking economic reality. By John Shannon, president of Grey International

AWAY GAME

A hospitality weekend needs to be carefully planned, and targeted to both delegates – and their partners. James Luckhurst reports

DIGESTS

Electrolux the household appliances manufacturer, has appointed a new group marketing director as part of a marketing restructure to co-ordinate its brands, Electrolux, AEG, Tricity Bendix and Zanussi. Richard Sells, the managing director of the Swedish group’s Parkinson Cowan brand will take over the newly created role of group marketing and communications director next month. […]

Pepsi signs up Schiffer for ‘blue’ ads

German “berbabe” Claudia Schiffer will be pouting over a can of Pepsi in a series of advertisements for the relaunch of the soft drink in its new blue livery in April. Schiffer will be lining up alongside fellow supermodel and longtime Pepsi stalwart Cindy Crawford for the relaunch, as well as the current star of […]

Dunlop boss takes on global role

Dunlop Slazenger has appointed an international head of marketing to co-ordinate its brands and advertising globally, following the 330m management buyout last week. Philip Jansen, currently the managing director of Dunlop Slazenger’s marketing/commercial departments, will step into the new role of worldwide commercial director. Jansen joined the sports equipment company from Procter & Gamble in […]

Lever Europe chief nets top role in Unilever rejig

Lever Europe’s chief executive officer, John Sharpe, is to become Unilever’s new business group president for Home & Personal Products, Europe. He will control Lever Europe, Personal Products Europe – including Elida Fabergé – and Unipath. Sharpe, who is untainted by the Persil Power fiasco, joined the Lever Europe board last September (MW July 14 […]

Playtex hires Christensen for new range

Supermodel Helena Christensen is joining Eva Herzigova as the latest Playtex bra girl. Christensen, who has also signed a second season with the Burton Group for its Dorothy Perkins chain, is being brought in as a familiar supermodel to promote a range of underwired bras for the new Infinity brand. She is currently in Rome […]

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