I read with interest your curious Leader (March 15). “Advertising” is indeed identified by various single-issue pressure groups as “the main culprit”, but they would be wrong.
Household hygiene company Jeyes has shortlisted four agencies for a 4m marketing campaign promoting its best-known brands. The new strategy, focusing marketing spend on core brands, was adopted following the introduction of new management in 1994. It includes a TV ad campaign for Parozone bleach. Although the company declines to name the specific products they […]
People who oppose advertising to children are being swept away on a tide of emotion based on anti-advertising prejudice and ignorance. They are overlooking economic reality. By John Shannon, president of Grey International
A hospitality weekend needs to be carefully planned, and targeted to both delegates – and their partners. James Luckhurst reports
Electrolux the household appliances manufacturer, has appointed a new group marketing director as part of a marketing restructure to co-ordinate its brands, Electrolux, AEG, Tricity Bendix and Zanussi. Richard Sells, the managing director of the Swedish group’s Parkinson Cowan brand will take over the newly created role of group marketing and communications director next month. […]
The Advertising Standards Authority relies heavily on the press to dish out its punishment. But how effective is it?
German “berbabe” Claudia Schiffer will be pouting over a can of Pepsi in a series of advertisements for the relaunch of the soft drink in its new blue livery in April. Schiffer will be lining up alongside fellow supermodel and longtime Pepsi stalwart Cindy Crawford for the relaunch, as well as the current star of […]
Clark & Taylor has won the 2m account for fashion retailer Etam, with a brief to launch its first advertising campaign.
Dunlop Slazenger has appointed an international head of marketing to co-ordinate its brands and advertising globally, following the 330m management buyout last week. Philip Jansen, currently the managing director of Dunlop Slazenger’s marketing/commercial departments, will step into the new role of worldwide commercial director. Jansen joined the sports equipment company from Procter & Gamble in […]
Poor cousins of television, with lower budgets than ever, regional stations now face reduced ITV commitment. Nick Higham is the BBC’s media correspondent
Lever Europe’s chief executive officer, John Sharpe, is to become Unilever’s new business group president for Home & Personal Products, Europe. He will control Lever Europe, Personal Products Europe – including Elida Fabergé – and Unipath. Sharpe, who is untainted by the Persil Power fiasco, joined the Lever Europe board last September (MW July 14 […]
Supermodel Helena Christensen is joining Eva Herzigova as the latest Playtex bra girl. Christensen, who has also signed a second season with the Burton Group for its Dorothy Perkins chain, is being brought in as a familiar supermodel to promote a range of underwired bras for the new Infinity brand. She is currently in Rome […]