Xbox signs social media deals

Xbox has signed deals with content providers Facebook, and Twitter as Microsoft continues to integrate the console with a host of online services.

Virgin Atlantic posts pre-tax profits jump

Virgin Atlantic, which celebrates its 25th anniversary this year, has posted a near-doubling in full year pre-tax profits to £68.4 million, in sharp contrast to the recently posted results for rival British Airways. Virgin Atlantic attributes some of the increase to an increase in the number of premium travellers flying with the airline and “prudent […]

RSA recruits Lloyd East from AA

Insurance group RSA has appointed Lloyd East to the newly created role of marketing effectiveness director. He is a former managing director and head of marketing at AA Financial Services and marketing director for Principle Insurance Holdings. He reports to group director, strategy, marketing and customer Clare Sheikh and will be responsible for building excellence […]

Riley beats Bauer to Midlands stations

Phil Riley, former chief executive of Chrysalis Radio, has won the race to buy eight Midlands radio stations from Global Radio. Riley and investment vehicle Lloyds TSB Development Capital (LDC) have bought the eight licenses for an undisclosed sum, ending Bauer Media’s hopes of landing the stations. The sale of the stations – which include […]

Walkers offers chance to train with Monty Panesar

Walkers, the PepsiCo-owned crisp brand, is launching a new promotion as part of its “Gary’s Great Trips” campaign, offering consumers “VIP” trips and a private training session with English cricketer Monty Panesar.

A Day in the Life: Helena Christopher

Title: Head of Corporate Communications
Company: QBE European Operations
What made you want to get into brands/advertising/media/marketing?
I finished university and cast around for a job. I got one temping in a marketing team and it went from there.

TV sales houses in team-up talks

TV broadcasters are understood to be in discussions to merge their advertising sales teams in anticipation of the relaxation of the Contract Rights Renewal (CRR) mechanism. Reports have emerged today that BSkyB and Channel 4 are in talks to consolidate their ad sales team in a major cost saving strategy. But it is believed that […]

BA slumps to record loss

British Airways has reported its biggest ever loss as last years record fuel prices and the economic downturn sent profits crashing.

Allianz in golf deal

General insurer Allianz is to sponsor the St Andrews Links Trophy tournaments as part of partnership with golf’s most famous course. The three-year deal with the St Andrews Links Trust, which manages the seven golf courses at the Links including the legendary Old Course, is the first such deal in the “Home of Golf’s” 600-year […]

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