21 November 1996

Brief

Housewives are urged to ‘Bin their pin’ in a new TV advertising campaign for the Jus-Rol frozen pastry brand, made by Pillsbury Foods UK. The ads, through Leo Burnett, for the Ready Rolled Frozen sheets product emphasises its convenience and suggests inno- vative uses for redundant rolling pins. The first ad shows the rolling pin […]

Death-knell sounds for media departments

Whatever else the future might hold for the structure of advertising agencies, it seems plain that a media department is no longer part of the picture. Abbott Mead Vickers.BBDO’s 12m acquisition of Pattison Horswell Durden, and the creation of New PHD in August, is just one illustration of the way the wind is blowing. AMV […]

Associated sharpens targeting tools

Associated Electronic Publishing, the online division of Associated Newspapers, is gearing up for its Internet launch by signing deals for key advertising management software. AEP, a late entrant among national newspaper publishers on to the Internet, is planning to steal a march on rival online competitors by providing the most sophisticated audience measurement data and […]

DIGESTS

Mercury Communications is meeting agencies ahead of the restructure of its parent Cable & Wireless next year. The meetings have been arranged by Mercury marketing director Simon Esberger. But it is unclear whether they are to discuss interim plans for Mercury or launch plans for the new company, in which Mercury is being merged with […]

Yakult seeks fresh ideas for 2m task

Yakult UK, maker of the Japanese health drink of the same name, has bypassed its incumbent to seek fresh ideas from other agencies for a new campaign. The 2m account is held by Travis Sennett Sully Ross, an affiliate of Japanese advertising agency network Dentsu. The agency launched the drink in the UK with a […]

McCann nets 4m Wimpey Homes task

Universal McCann has picked up the 4m media buying account for Wimpey Homes, following the resignation of the account by Zenith Media earlier this month. Universal and CIA Medianetwork are believed to have been chasing the business. The building company has yet to announce the results of its creative account review (MW Nov-ember 15). Universal’s […]

Autoglass marketing director Clark quits

Alistair Clark, marketing director of car glass replacement specialist Autoglass, has quit the company after a year in the position. Clark joined Autoglass in October 1995 with a brief to strengthen the company’s brand through advertising, public relations and below-the-line communications. It is understood that his total annual marketing budget was about 6m. In May, […]

Nestlé hires former BT marketing chief Pinder as brand consultant

BT’s former head of marketing communications, Charlotte Pinder, is working as a branding consultant for global food giant Nestlé. According to sources close to Pinder, she is working three days a week and commuting to Nestlé’s global headquarters in Vevey Switzerland to advise on brand assessment, brand audit and new product development. “She is advising […]

Whiskas’ 8m relaunch fails to rejuvenate brand

Sales of Pedigree Petfoods’ flagship catfood brand Whiskas are static three months after its 8m relaunch, according to figures obtained by Marketing Week. Data from IRI InfoScan across all outlets shows volume sales of all Whiskas varieties at 24.4 per cent for the four weeks ending November 3, compared with 30.2 per cent for the […]

Shell drive to boost staff morale

Royal Dutch Shell is launching its biggest internal communications campaign to date among its UK retail employees to rebuild confidence a year after international condemnation of its role in Nigeria. Advertising group WPP, the holding company for J Walter Thompson and Ogilvy & Mather, along with M&C Saatchi and Added Value are pitching for the […]

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