21 November 2002

NTL Home boss goes in restructure

NTL Home’s director of marketing Jeremy Davies is to leave the company at the end of the year as his role has been axed. A review of the struggling cable company’s marketing structure has resulted in the decision to axe the central marketing function at NTL Home, the consumer division of the cable operator. Davies, […]

Cadbury to unveil gum range

Cadbury Trebor Bassett is to challenge the dominance of Wrigley and move into the UK gum market with its launch of Trebor 24-7, a mint and gum range aimed at 16- to 24-year-olds. Trebor 24-7, which will be available in the spring, is a range consisting of three mints: Mighty Mint, Lemon Lift and Airsurge; […]

DoT snubs COI over car-crime ads plan

The Department of Transport (DoT) has once again defied COI Communications by plotting to launch its own vehicle-crime prevention campaign, even though a similar, high-profile campaign is already run by the Home Office through the COI. The DoT’s defiance is likely to prove incoming COI chief executive Alan Bishop’s first major challenge when he takes […]

Parties spent £10m on General Election ads

The UK’s three major British political parties – Labour, the Conservatives and the Liberal Democrats – between them spent almost &£10m on advertising during the 2001 General Election, according to figures released by the Electoral Commission. The Labour Party spent &£5.02m on advertising during the election, 45.9 per cent of its entire campaign spending for […]

Ex-Lynx boss appoints BBH to £18m KFC task

KFC marketing director Claire Harrison-Church has appointed her former advertising agency Bartle Bogle Hegarty (BBH) to handle KFC’s &£18m advertising account after a final knockout against Clemmow Hornby Inge. Harrison-Church joined the fast-food chain last year from Lever Fabergé, where she headed marketing for Lynx. BBH has created advertising for the male toiletry brand for […]

Bud and Coors wade into battle over Glasgow clubs’ sponsorship

US brewer Budweiser and the UK’s Coors Brewers are understood to be battling it out to replace troubled cable company NTL as shirt sponsor for Glasgow football clubs Rangers and Celtic. A sponsorship expert at a rival brewers says: “We’ve heard it’s between a new entrant to the market and the King of Beers.” Carling […]

Bud and Coors wade into battle over Glasgow clubs’ sponsorship

US brewer Budweiser and the UK’s Coors Brewers are understood to be battling it out to replace troubled cable company NTL as shirt sponsor for Glasgow football clubs Rangers and Celtic. A sponsorship expert at a rival brewers says: “We’ve heard it’s between a new entrant to the market and the King of Beers.” Carling […]

‘Full Stop’ marketer back at NSPCC for six months

Marian Rose, the marketer behind the NSPCC’s controversial Full Stop campaign, has returned to the charity on an interim basis after taking a career break to travel. Rose is working as a consultant. She rejoined the charity earlier this month, to fill the post of head of direct donor marketing for six months. The previous […]

BBC Worldwide to launch NTL-branded Radio Times

BBC Worldwide has teamed up with NTL to produce a tailored edition of its listings guide, Radio Times, for the cable company’s customers. It is the first time that the publisher has produced an edition of the magazine for a third party. BBC Worldwide claims copies will be counted by the Audit Bureau of Circulations […]

First Choice marketing chief exits in shake-up

Holiday company First Choice has axed the position of group marketing director following a reshuffle of its marketing department. Mike Ryan, who sat on First Choice’s board, will leave the company at the beginning of next year without a job to go to. He joined First Choice in August 2000 from his position as marketing […]

Extra sensory perception

There’s much more to sampling than free portions of cheese on the deli counter. To get customers to buy your product, you must engage them and their senses. Steve Hemsley reports

Euro RSCG in £2m Expedia review

Online travel company Expedia is reviewing its £2m advertising account, held by Euro RSCG. The review follows the appointment of Beverly Shaw as marketing director last month (MW October 31). Shaw officially joined Expedia this week. She was previously marketing manager of Coca-Cola’s fruit, carbonates and juices division. Before that, Shaw spent two years at […]

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