Kellogg breakfast cereal brand Crispix is to sponsor ITV’s new Michael Barry-more show, Kids Say the Funniest Things (right).
The Institute of Practitioners in Advertising (IPA) has named Geoffrey Russell, director of special projects at the Radio Advertising Bureau, as its new director of media affairs and company secretary. He will replace John Raad, who retires next year.
The Evening Standard has appointed sales manager Stephen Lafferty to the position of brand manager for Hot Tickets and Louise Walker, head of fashion, as brand manager for ES Magazine.
Surely Interbrand Newell & Sorrell (MW October 14) should appreciate the effect the brand FCUK has on its target market.
ONdigital’s appeal lies in opening up the viewing choices of those who choose not to have a dish or cable. Torin Douglas looks at its service
For how much longer will Advertisers be prepared to pay Granada TV for advertising that is purported to reach Wirral, when a large part of the more affluent areas along the river Dee cannot receive Granada, and only receive Central or HTV? Surely someone should tell them to put pressure to install a transmitter on […]
Sega, the computer games company, has reported that sales of its new Dreamcast console reached 63,000 units in the UK in the first four days after its launch.
Wal-Mart has launched its first TV advertisements in Germany to raise awareness of the brand following the renaming of stores which previously operated as Wertkauf or Interspar. Wal-Mart’s US agency, GSD&M, developed the campaign.
Third-party sales promotions are effective in allowing brands to build on each others’ strengths through association. But if the relationship falters, the repercussions can be serious, says Steve Hemsley
Sports agency Fast Track has secured its first major win outside its core athletics business after being appointed to devise a branding strategy for Sport England, formerly the English Sports Council. The company, set up by Alan Pascoe 18 months ago, has so far concentrated on athletics. The win signals its intention to expand into […]
It was an interesting article by Tom Bawden – “DM start-ups become a vanishing species” (MW October 14) and a priceless quote from Chris Barra-clough. Was that “least successful” or “last successful” Chris? Just kidding. One of the most illuminating comments is from Judith Donovan. Marketing is about passion – about the will to take […]
HHCC & Partners and CDP are competing for ISL’s sponsor recognition programme for Euro 2000.