Deliver results from letterbox to inbox
Risk taker responsible for reshaping the COI
Government puts youth messages to rap music
Advertising on bills makes a statement
Shifting sands leaves a gulf at the Guardian

“If you project for five years or a decade ahead, the notion of the printed newspaper or digital is not a discussion. The discussion is the practicalities of getting from A to B as fast as you can while taking the right people with you.” This was Marc Sands, now the former marketing director of The Guardian, speaking to Marketing Week four weeks ago about the future of newspapers as they continue to evolve to new platforms.
Brand managers need to shape up
Special offer tarts must be part of a planning process
The Secret Marketer’s column on pricing (MW last week) prompted a flurry of responses when postedonline. See the column at www.marketingweek.co.uk/ pricing-puts-me-in-a-perfect-storm/3005497.article and make sure you read the Secret Marketer’s latest contribution.
The mobile mission

However, in focusing on the need to come up with the next iPhone killer app or technological breakthrough, the article missed a key point. In the race to retain customers and drive higher average revenues, the real issue lies with the ability to offer a superior service. It is this that makes the real difference in terms of creating a truly relevant, differentiated and profitable positioning.