Necessary investment, unexpected cost: Tim Britton, chief executive of UK YouGov, talks about mobile broadband
Reality gap check
Call me a cynic but I’ve been reading the GAP logo story with increasing disbelief. Did a global brand like Gap (who’s distinctive logo encapsulates so much of not only its brand value but also clothing designs) seriously approve a new logo more at home on a 1980s software packaging than a trademark sweatshirt? Should I honestly believe that after spending millions on a redesign, Gap is backing down because 2,000 people complained on Facebook?
Funky’ new i receives positive reception, but there are worries over cover price.
I’m still recovering from the Gap logo debacle. You will recall that the fashion retailer managed to introduce a new logo, withdraw the new logo, start a crowdsourcing campaign for a new logo, withdraw the crowdsourcing strategy and then return to its old logo in the space of a single week. It was tragic stuff, […]
What happens to a campaign when funding is permanently cut? The Government’s COI ad freeze will reveal all. About the same time as this edition of Marketing Week lands on your desk, the Chancellor will set out the Government’s four-year public spending plans in the comprehensive spending review (CSR). The CSR’s usual Treasury-led process to […]