As the public becomes increasingly design literate, packaging design needs to talk to potential customers. Even in ‘difficult’ product categories such as sanpro and condoms, packs are no longer afraid to declare their contents.
American Home Products (AHP) is understood to have handed its estimated 10m to 15m account for the pan-European launch of a new range of vitamins to Publicis. The range of vitamin supplements includes the US market leader Centrum. The appointment follows a review which also included Grey and Young & Rubicam’s healthcare subsidiary, Sudler & […]
Kingfisher is reviewing its 70m media-buying account for its B&Q, Comet, Woolworths, Superdrug and Staples retailers. It will decide today (Wednesday) on a pitch list, but Mediastar, TMD Carat and incumbent Zenith are likely to be included. CIA Medianetwork has also been connected with the account. It is understood Mediastar has been trying to talk […]
The electricity markets demand a better quality of regulatory service, so why has Ian Lang been allowed to act so inconsistently? George Pitcher investigates
Having survived two world wars and 150 years of competition, R Whites lemonade is facing its most serious test yet in the form of own-label competition
Nigel Dempster, the Daily Mail’s diary columnist, is launching a women’s magazine next year targeting Hello!’s franchise of upmarket celebrity gossip. The magazine, provisionally titled Dempster’s, will launch in February as a quarterly with a print run of 90,000. The magazine will target ABC1 women in their thirties, with the first issue being supported by […]
Hasbro marketing director for toys Ian Hassardat has left the company following the dramatic reversal of its category management policy, developed last December. Three divisions are being created at the Action Man manufacturer: brand marketing, trade marketing and sales. The latest changes have come from recently appointed commercial director Alistair Richards. He joined the company […]
Ferry company Stena Sealink has chosen J Walter Thompson to handle its advertising account. It plans to more than double its ad spend to 13m in 1996. Last year the company spent 5.5m (Register-MEAL) through GGT. The account was awarded to JWT without a pitch. The business will cover advertising for the company’s relaunch as […]
As TV ads become more sophisticated, well- known movie directors are back in vogue.
Boots has suspended publication of its paid-for glossy magazine, citing a poor circulation of about 100,000 and the need to rethink its distribution methods. The quarterly, published by Redwood, aimed to reach a circulation approaching 200,000. However, it was beset by problems about its location in Boots stores and disputes over editorial content. “Boots couldn’t […]
United Airlines is appointing a new breed of senior marketing executives called “market champions” in key offices across the world. In the UK, it has appointed UA sales manager Rob Pope to the position while still trying to fill the vacant top marketing job. The new positions are in addition to existing management but the […]