Kimberly-Clark’s Huggies is creating an online presence for its club for expectant mothers and parents called Huggiesclub.com. The Huggies Mother and Baby Club launched two years ago in the UK and the new site will be similar to the US site called Huggies.com. The UK site will provide news, information on health and development of […]
BBC World Service is to relaunch its international magazine and programme guide called BBC On Air.
Condé Nast has launched a Platinum MasterCard under the Vogue brand.
The biggest beneficiary of the dot-com ad boom has been the outdoor industry, and rightly so, says John Shannon. Campaigns in Europe have shown just how effective the medium can be
Richard Eyre has addressed C5’s identity crisis and announced an upmarket programming drive to make ‘Channel Filth’ more appealing. This has left C5 management ‘spitting mad’. Has Eyre got what it takes to revamp C5 and rebrand it in the publi
Some of the UK’s largest charities, including the NSPCC and the RSPCA, have signed up for a new gift voucher scheme. The initiative, called Donate As You Spend, has been launched by Charity Gift Vouchers Marketing (CGVM). The vouchers, which come in £5 and £10 denominations, will initially be available direct from CGVM, but the […]
Bordeaux Direct, the world’s largest home delivery wine merchant, is changing its name to Laithwaites after company founder Tony Laithwaite. A £2m advertising programme with back the rebrand.
M&C Saatchi has created the £10m advertising campaign for Move.co.uk, a property site owned by Cendant.
The electoral roll will cease to be the ultimate marketing list, as voters exercise their right to privacy. Geographical information systems are in pole position to take its place
British Airways has signed a £1m deal with online media agency Double Click. The airline says the partnership will allow its Internet advertising to reach more customers in 14 countries.
Telepizza, a restaurant and pizza-delivery chain, is to increase the number of outlets it operates in Portugal from 47 to 57 by the end of this year. Based in Spain, Telepizza operates more than 800 outlets internationally.
Tesco has reported a 10.2 per cent increase in its first half pre-tax profits, up from £378.9m to £422m. Group sales were up 10.7 per cent from £9bn to £10.1bn. It also announced it will be opening a further 19 Metro stores in the UK.
The UK’s major broadcasters have produced what they claim is the most robust research around broadcaster video-on-demand to date, as they look to woo agencies and planners.
Catch up on all this week’s marketing news including change at the top of M&S and WPP, and how a former Red Bull marketer is trying to change perceptions of the energy drink market.
The decision to split responsibility for marketing into the two strands of its business might seem like a step backward for a retailer with such a strong brand, but it should enable it to move faster and focus more on what matters to customers.
The FMCG giant wants to sure it is reaching the right people at the right time as it looks to fight off growing challenges from ecommerce, own-label brands and digital disruptors.
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