21 September 2006

BT links with Packard Bell to promote broadband

BT has signed a joint marketing deal with Packard Bell for its new range of broadband packages, BT Total Broadband. All Packard Bell desktop and notebook computers in the UK will come pre-loaded with BT Total Broadband as part of the agreement. The broadband service, and other BT consumer products, will be promoted on Packard […]

Yakult seeks agency to handle pan-Euro brief

Yakult, the health drink, is talking to agencies about a pan-European advertising brief to launch the drink in new markets. It is understood that the talks, which are in early stages, will not affect Wieden & Kennedy, which handles the brand’s £5m UK advertising account. The company is expected to invest a significant amount in […]

Tiscali in line for heavy job cuts after Homechoice buy

Tiscali has started a major shake-up of its business following the acquisition of Homechoice last month, with staff across the company having to reapply for their jobs. The scale of the changes is believed to have surprised people inside the company, with staff in both Homechoice and Tiscali unhappy about the changes. There are no […]

KFC brand director leaves for new job

KFC brand director Matthew Critchley is leaving the fast food chain at the end of this week. It is understood that he found another role but has yet to announce details. Critchley, a former account manager at ad agency Bates UK, joined KFC UK in October 2004 with a brief to oversee advertising and media. […]

PHD keeps FedEx account in 2m stamp of approval

Federal Express has retained PHD to handle its pan-European media planning and buying account after a competitive pitch against an undisclosed agency. The account is understood to be worth about £2m in the UK. PHD’s interactive division PHDiq will handle the business as the delivery company continues its strategy of investing an increasingly prohigher portion […]

SCA launches new Triple Velvet campaign

Triple Velvet, the SCA Hygiene-owned toilet tissue, is launching a second burst of advertising featuring the Baby managing director character. It breaks next week. The ads, created by Fallon, will continue the theme of “authority on softness” and will show the Baby MD sharing his belief in the possibility of a “softer world”. Other executions […]

Mental health charity appoints chief executive

Mental health charity Rethink has appointed Paul Jenkins as chief executive. He joins with a brief to build awareness of both the charity and the issues it tackles. Jenkins, currently director of service development at the NHS Direct Special Health Authority, replaces Cliff Prior, who is leaving to become chief executive at UnLtd, the foundation […]

Dealgroupmedia rebrands as Fuel

Dealgroupmedia, the online marketing group, has rebranded as Fuel from today (Wednesday). The new name will be unveiled at the Ad:tech trade show in London. The company offers search engine marketing, online advertising and affiliate marketing, and will provide these services under three subsidiary brands – Web Gravity, Fuel Ad Network and DGM Affiliates. The […]

Surrey Cricket appoints marketing chief

Surrey Cricket Club has appointed Suzi Kent as head of marketing and communications in a move to strengthen its sales and marketing team. Kent has been briefed to review the club’s current strategy with a view to increasing its marketing activities. She has already taken over the role. She joins the club, which is based […]

Latest from Marketing Week