22 April 1999

UK marketers still provincial

I had thought the old maxim of “the marketing world stops at Dover” had been long buried, or at least I hoped it had. Running a series of seminars in the Baltic States, I have approached no fewer than 12 companies in the UK to see if they would like to supply brochures or samples […]

Digests

New Media Marketing & Sales has won the online ad sales account for Teamtalk (www.teamtalk.com), adding to its portfolio of sports-related sites. The Teamtalk site claims to generate 5.1 million page impressions a month, and attracted 1.8 million user sessions in March. Greg Crockart, formerly senior account manager at AKQA on the BMW and Land […]

35-hour week tests marketers

Legislation currently being shaped in France to regulate the working week will have important implications for the marketing and communications industry. Commonly referred to as the Loi Aubry, after France’s employment minister Martine Aubry, the law will limit the working week to 35 hours from January 1 2000. The law, the first version of which […]

Mars creates new organic food range

Mars UK’s newly created division, Seeds of Change, which is to specialise in organic food, is understood to have appointed DMB&B to handle its advertising. The company is launching a range of organic pasta sauces and dried pasta, which is in the process of being rolled out to multiples and specialist organic outlets. Founded in […]

McNair goes as Sainsbury’s takes axe to marketing team

Sainsbury’s director of marketing David McNair and director of customer services Mike Conolly have lost their jobs as part of wholesale changes at the struggling supermarket chain. A further 33 positions are threatened. Group marketing director Kevin McCarten, the man held largely responsible for the much-derided “Value to Shout” campaign starring John Cleese, will remain. […]

Prisoners in their own homes

Britain has the worst record in the Western world for house breaking, “tough on crime” Home Secretary Jack Straw admitted at the last Labour party conference, as he pledged 50m over the next three years to beat the burglars. But a new survey by research company GfK GB suggests this cash boost may be too […]

Green sparks Bates row

A furious row has broken out within Bates Dorland over plans to bring in direct marketing guru Graham Green to run its below-the-line companies as a beefed up integrated unit. Management at Bates’ below-the-line agency Bates Communications have threatened to resign over the company’s decision to bring in Green over their heads after the Cordiant-owned […]

Granada strikes video product placement deal

Granada Media has struck a product placement deal in which a bottle of Strathmore mineral water will appear in a fitness video starring Emmerdale actress Glenda McKay. McKay, who plays glamorous part-time fitness teacher Rachel Hughes in the Yorkshire TV soap, will be seen with a bottle of the water as she explains the importance […]

Beware of the sensitive viewer

I read with interest Torin Douglas’ article, “Rise in advertising complaints masks trivial nature of offence” (MW April 8). I agree that it would appear that some of us have nothing better to do than voice “horror” about dead hamsters and women being dunked by dinosaurs appearing on our TV screens. They are commercials intending […]

CWC Net offer takes on free ISPs…

Cable & Wireless Communications is hitting back at the free Internet access packages offered by Dixons and BT with three new flat-rate packages. Unlike those of rivals, each will include the cost of phone call time.

Sky Sites boss to lead IPM division

IPG-owned poster specialist IPM is setting up an international division to be led by former Sky Sites sales director Chris Marjoram. The new division, called IPM Airspace, will deal primarily with planning and buying global airport advertising, but has the long-term aim of extending clients’ campaigns into major urban sites. Marjoram takes the role of […]

MTV chief faces Euro challenge

David Pullan, the new UK vice-president of marketing and communications for MTV and VH1, faces a daunting task – managing a leading brand in a fragmented market, while launching several brand extensions of his own. MTV, which first launched music television in Europe in 1987, lost its position in the UK as the most watched […]

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