22 April 2004

GlaxoSmithKline marketing chief departs after less than six months

Julie Leivers, the GlaxoSmithKline marketer in charge of the Lucozade, Horlicks and Ribena brands, is quitting the job after less than six months. Leivers, who joined GSK as vice-president of marketing and innovation from her role as marketing chief of McCain Foods, does not have a job to go to. She is understood to be […]

Camelot announces shock sales U-turn

National Lottery operator Camelot has unveiled a shock return to sales growth for the first time in six years. The news comes as the lottery operator launches a raft of initiatives to build its games portfolio this year. Sales for the National Lottery operator rose one per cent to £4.61bn in the 12 months to […]

EC plan set to double cost of promotions

Prize competitions used by marketers to drive sales could cost companies twice as much under new European Commission proposals for a directive on harmonising rules governing sales promotions, industry bodies have warned. The latest draft of the directive contains a clause which says that before being allowed to run a prize promotion, a company must […]

Camelot announces shock sales U-turn

National Lottery operator Camelot has unveiled a shock return to sales growth for the first time in six years. The news comes as the lottery operator launches a raft of initiatives to build its games portfolio this year. Sales for the National Lottery operator rose one per cent to £4.61bn in the 12 months to […]

Toyota GB to pay on performance

Toyota GB is renegotiating its contracts with its agencies Saatchi & Saatchi and Zenith Optimedia so that both agencies will be paid according to their effectiveness.

Honey Monster to front Quaker launch

Quaker, the PepsiCo-owned cereal and snack business, is extending its Honey Monster character into a brand with the launch of a dedicated children’s cereal called HMs. It is the first time the 28-year-old character has been developed away from it position as the Sugar Puffs brand icon. The cereal, which is made up of sugar-coated […]

VisitBritain in £7m international push

VisitBritain has created its first roster of agencies by appointing Triangle Communications, Tullo Marshall Warren and Fox Kalomaski to handle its &£7m marketing budget. The agencies will work on campaigns to promote Britain to overseas tourists and UK holiday- makers. The pitch was overseen by director of international marketing Kenny Boyle and England marketing director […]

Honey Monster to front Quaker launch

Quaker, the PepsiCo-owned cereal and snack business, is extending its Honey Monster character into a brand with the launch of a dedicated children’s cereal called HMs. It is the first time the 28-year-old character has been developed away from it position as the Sugar Puffs brand icon. The cereal, which is made up of sugar-coated […]

Toyota GB to pay on performance

Toyota GB is renegotiating its contracts with its agencies Saatchi & Saatchi and Zenith Optimedia so that both agencies will be paid according to their effectiveness.

Interbrew UK condemns alcohol abuse fund plan

Interbrew UK, the manufacturer of Stella Artois, has slammed the Government’s proposals to set up an independent fund to finance community projects designed to tackle alcohol-related harm. The Government proposal, outlined in the National Alcohol Harm Reduction Strategy by the Home Office last month, calls for the industry to finance the fund which would look […]

Van Wagner ad faces ASA probe

The Advertising Standards Authority is investigating 11 complaints against a trade poster for outdoor company Van Wagner. The ad has been criticised for being disturbing and encouraging violence. Created by Spirit, it portrays someone with bruised eyes and a battered nose, and uses the tagline “Advertise with Impact”. These complaints follow a recent incident involving […]

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