22 April 2010

Set online targets

Online ads

The recent report published by Addvantage and YouGov (Keeping a safe distance builds consumer trust – MW 1 April), raises some interesting points with regards to the effect behavioural targeting has on different age groups, and consumer attitudes towards behavioural targeting.

Stuart Smith on Coke’s irreverence

Unabashed by a reprimand from the Advertising Standards Authority last autumn, Coca-Cola’s Glaceau Vitamin Water is again courting controversy, this time with an on-pack promotion encouraging employees to take a “sickie”.

Innocent in new magnet campaign

Innocents

Innocent is looking to boost its engagement with children through a new on-pack promotion offering fridge magnets with every box of Innocent Smoothies for Kids.

Brace yourselves for this climate of change

Everywhere we look we are being battered with messages about change. Each of the three main political parties is telling us we are “desperate for change” and is trying to convince us that it is the one best placed to manage that change.

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