Telemarketing bureaux could do wonders if they were called in sooner – but they’ll have to prove it.
By Paul Gander
DIGESTS
Euro RSCG has won the task of putting the alcopop Hooper’s Hooch on TV for the first time by beating D’Arcy Masius Benton & Bowles to 6m worth of Bass business. The win, which includes the 2m account for the lager Grolsch, came after work from both agencies had been put into research. Bass also […]
Proving wisdom comes with age
George Miller is probably Britain’s oldest working salesman. The 83 year-old is a sales rep for Pricemaster and still travels the country in his company car, selling adhesive labels. George says: “They’ll have to shoot me to stop. I don’t want to retire.” Now George is writing a book about his long career, giving advice […]
Sweeping up the over-trading mess
The messy business of agencies over-trading with TV contractors has often been swept under the carpet, and small companies tend to be the ones to lose out. But the practice can’t go on for much longer, argues Paul Prince. Paul Prince is joint
Digests
British Airways (right) is putting contracts out to tender this week to twelve global financial services companies to work with its new unit early next year. The new division (MW June 14) will offer credit card facilities, mutual funds and off-shore banking. Citibank and Robert Fleming are understood to be lead contenders for the accounts. […]
Telewest plans 4m campaign
Telewest, Britain’s largest cable operator, is looking for an advertising agency for a 4m campaign to market and build its brand. Telewest has been operating as United Artists Communications in 16 franchises and Cable North West and Cable Midlands in two more. It was renamed Telewest on July 1. Besides cable television, Telewest is also […]
DIGESTS
BSkyB has posted a pre-tax profit of 257m, an increase of 66 per cent, on turnover of 1.01bn for the year to June 30. Ad revenues grew by 20 per cent to about 160m, while subscription revenues were 848m. News International, Mirror Group, Future Publishing, John Brown Publishing, the Audit Bureau of Circulations and a […]
Laying the cards on the table
A disagreeable and, in our view, misleading tenor was set by the opening paragraphs on Michael Zwebner’s personal life in your piece on Cardcall (MW August 9). Mr Zwebner did not flee, and certainly not to avoid creditors. Like many businessmen, he did indeed suffer from the property collapse a few years ago – and […]
Ads should see global picture
Budweiser’s UK campaign has caused uproar in the US due to racist implications, meaningless in the UK. Ethnic sensitivities must be taken into account in every major push. By John Shannon. John Shannon is President of Grey International
DIGESTS
BSkyB has posted a pre-tax profit of 257m, an increase of 66 per cent, on turnover of 1.01bn for the year to June 30. Ad revenues grew by 20 per cent to about 160m, while subscription revenues were 848m. News International, Mirror Group, Future Publishing, John Brown Publishing, the Audit Bureau of Circulations and a […]
MGN selects md for Independent
Mirror Group Newspapers has appointed Jeremy Reed as managing director of The Independent and Independent on Sunday, as predicted by Marketing Week (August 16). The position of ad sales director for the newspapers is to be filled by display ad manager Guy Griffiths. Reed is a long-time associate of Mirror Group chief executive David Montgomery. […]
Laying the cards on the table
A disagreeable and, in our view, misleading tenor was set by the opening paragraphs on Michael Zwebner’s personal life in your piece on Cardcall (MW August 9). Mr Zwebner did not flee, and certainly not to avoid creditors. Like many businessmen, he did indeed suffer from the property collapse a few years ago – and […]
How KLM’s customer service took off on Messenger
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With consumers demanding ever more immediate communication from brands, Facebook’s Messenger is now one of the customers’ favoured methods for interacting with the Dutch airline.
News UK, Telegraph and Guardian tie-up is a ‘stepping stone’ to higher standards across digital advertising
The Guardian, News UK and the Telegraph are looking to rival Facebook and Google with the launch of a joint ad platform that will allow advertisers to directly access and buy data and inventories.
Google promises to ‘listen more’ as it rolls out new ad controls on YouTube
Cannes Lions 2018: Google’s EMEA boss Matt Brittin admits the tech giant needs to get better at listening to the concerns of the ad industry as it looks to move on from the brand safety scandal.
Apple’s Angela Ahrendts: Retail is not dying, but it has to evolve
Cannes Lions 2018: Far from pulling back from the high street, Apple is investing in ramping up the experience by putting humanity at the heart of physical retail.
