Telemarketing bureaux could do wonders if they were called in sooner – but they’ll have to prove it.
By Paul Gander
DIGESTS
Euro RSCG has won the task of putting the alcopop Hooper’s Hooch on TV for the first time by beating D’Arcy Masius Benton & Bowles to 6m worth of Bass business. The win, which includes the 2m account for the lager Grolsch, came after work from both agencies had been put into research. Bass also […]
Proving wisdom comes with age
George Miller is probably Britain’s oldest working salesman. The 83 year-old is a sales rep for Pricemaster and still travels the country in his company car, selling adhesive labels. George says: “They’ll have to shoot me to stop. I don’t want to retire.” Now George is writing a book about his long career, giving advice […]
Sweeping up the over-trading mess
The messy business of agencies over-trading with TV contractors has often been swept under the carpet, and small companies tend to be the ones to lose out. But the practice can’t go on for much longer, argues Paul Prince. Paul Prince is joint
Digests
British Airways (right) is putting contracts out to tender this week to twelve global financial services companies to work with its new unit early next year. The new division (MW June 14) will offer credit card facilities, mutual funds and off-shore banking. Citibank and Robert Fleming are understood to be lead contenders for the accounts. […]
Telewest plans 4m campaign
Telewest, Britain’s largest cable operator, is looking for an advertising agency for a 4m campaign to market and build its brand. Telewest has been operating as United Artists Communications in 16 franchises and Cable North West and Cable Midlands in two more. It was renamed Telewest on July 1. Besides cable television, Telewest is also […]
DIGESTS
BSkyB has posted a pre-tax profit of 257m, an increase of 66 per cent, on turnover of 1.01bn for the year to June 30. Ad revenues grew by 20 per cent to about 160m, while subscription revenues were 848m. News International, Mirror Group, Future Publishing, John Brown Publishing, the Audit Bureau of Circulations and a […]
Laying the cards on the table
A disagreeable and, in our view, misleading tenor was set by the opening paragraphs on Michael Zwebner’s personal life in your piece on Cardcall (MW August 9). Mr Zwebner did not flee, and certainly not to avoid creditors. Like many businessmen, he did indeed suffer from the property collapse a few years ago – and […]
Ads should see global picture
Budweiser’s UK campaign has caused uproar in the US due to racist implications, meaningless in the UK. Ethnic sensitivities must be taken into account in every major push. By John Shannon. John Shannon is President of Grey International
DIGESTS
BSkyB has posted a pre-tax profit of 257m, an increase of 66 per cent, on turnover of 1.01bn for the year to June 30. Ad revenues grew by 20 per cent to about 160m, while subscription revenues were 848m. News International, Mirror Group, Future Publishing, John Brown Publishing, the Audit Bureau of Circulations and a […]
MGN selects md for Independent
Mirror Group Newspapers has appointed Jeremy Reed as managing director of The Independent and Independent on Sunday, as predicted by Marketing Week (August 16). The position of ad sales director for the newspapers is to be filled by display ad manager Guy Griffiths. Reed is a long-time associate of Mirror Group chief executive David Montgomery. […]
Laying the cards on the table
A disagreeable and, in our view, misleading tenor was set by the opening paragraphs on Michael Zwebner’s personal life in your piece on Cardcall (MW August 9). Mr Zwebner did not flee, and certainly not to avoid creditors. Like many businessmen, he did indeed suffer from the property collapse a few years ago – and […]
Channel 4, ITV and Sky join forces to prove value of on-demand to marketers
The UK’s major broadcasters have produced what they claim is the most robust research around broadcaster video-on-demand to date, as they look to woo agencies and planners.
M&S, Tenzing, WPP: 5 things that mattered this week and why
Catch up on all this week’s marketing news including change at the top of M&S and WPP, and how a former Red Bull marketer is trying to change perceptions of the energy drink market.
M&S’s shake-up suggests its ‘one brand’ marketing strategy didn’t work
The decision to split responsibility for marketing into the two strands of its business might seem like a step backward for a retailer with such a strong brand, but it should enable it to move faster and focus more on what matters to customers.
P&G looks to even greater marketing efficiency to help tackle disruption
The FMCG giant wants to sure it is reaching the right people at the right time as it looks to fight off growing challenges from ecommerce, own-label brands and digital disruptors.
