22 August 2002

Top Sante to launch own vitamin brand

EMAP Elan health and beauty title Top Santé is to launch own-branded vitamin pills next month. The pills will be produced in partnership with supplements company Health Perceptions, set up by Olympic gold-medallist David Wilkie.

Read my lips – no more kissing

Internal newsletters are there to tell staff what’s happening in the company – or so the Diary thought. A copy of the latest bulletin from Mediaedge:CIA slipped onto the Diary’s desk this week and there, among the articles on mixed-media campaigns and agency collaboration, was a one-column article about kissing – a rather odd topic […]

Digest

British Bakeries is launching a loaf called Hovis Sunny next month in an effort to broaden the premium bread market. The loaf will be topped with sunflower seeds and sweetened with a hint of honey.

Leith Agency forced into Tennent’s resignation over Carling ‘conflict’

Coors UK has forced the Leith Agency to resign the £1.5m Tennent’s Lager account, following a conflict of interest over rival lager Carling. The move ends a 13-year relationship. Until September last year, Carling was owned by Tennent’s parent company Interbrew, which did not market Carling in Scotland. The split follows a decision by Carling’s […]

Digest

BBC Magazines is launching a pre-teen title, Disney’s Explorer, on September 25, priced at £1.75.

Digest

IBM is axing 15,600 jobs worldwide. The company did not disclose the number of job losses in the marketing department.

Digest

Bacardi-Martini is cutting the alcohol content of Metz from 5.4 per cent to 4 per cent, in response to an increase in excise duty on premium packaged spirits in April’s Budget (MW August 8).

I’m afraid that was Fanta-sy

I’m sorry to dash the hopes of the cool consultancies (Cool for cash MW last week). As a DJ and a marketer, I can assure you that the Rae & Christian track featured on the Fanta ads has been doing the rounds with underground and overground DJs for some 18 months. Jolly good it is […]

BBC’s Grint moves away from planning

David Grint, BBC head of marketing for planning, strategy and brand guardianship, has given up the planning aspect of his job to concentrate on other responsibilities. It has been expected for some time that Grint, who joined the BBC in 1999 from Coca-Cola where he was group brand manager, would either change his role at […]

Lotto rebuffs claims that latest figures conceal further sales slump

Camelot has rejected claims that recent changes to the way it reports its figures to the national news media were an attempt to conceal a continuing drop in sales for the main Saturday Lotto draw. Its latest figures issued on Monday (August 19) included the new Hotpicks game in the total ticket sales. With Hotpicks […]

Barclaycard marketer takes up group role

Barclaycard marketing director Paul Parmenter, who was responsible for the credit card company’s tie-up with the Premiership, is moving to take up a new marketing role – chief operating officer of group marketing – in the Barclays Group. Parmenter’s new role focuses on the implementation of marketing strategy across the Barclays Group. Parmenter is being […]

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