Also in this story Breaking bad: How far should Marmite and other brands push the taste and regulatory boundaries? Ban for your buck: The most complained about ads (that didn’t break the rules) Clive Halperin PartnerGSC Solicitors LLP Given advertisers’ familiarity with the regulations, why are there so many complaints about breaches of the codes? […]
Although the Committee of Advertising Practice (CAP) and the Broadcast Committee of Advertising Practice (BCAP) write the rules, it is the ASA that enforces them in the UK and works to ensure advertising across all media is legal, decent, honest and truthful. In 2012, 31,298 complaints were considered concerning 18,990 ads, which led to 3,700 being changed or withdrawn.
For the first 50 years of its existence it did not look particularly impressive. Wandering past the site in the late 18th century you would have simply seen a 30-acre cabbage patch in the middle of South London surrounded by a circular lane.