I read with interest your item “GGT has ensured the four directors of GGT Direct who are leaving to join Lowe Direct will honour their contractual obligations until the end of April” (MW February 16). As one of the four directors referred to, I find the inference that there was perhaps some doubt we might […]
Kodak has centralised its global advertising account worth more than 200m into Ogilvy & Mather and J.Walter Thompson. The loser is Young & Rubicam, which has already lost its 20m pan-European account and faces further loses in the US. The New York based photographic giant announced its decision to centralise advertising into the two agencies […]
Procter & Gamble head of cor-porate communications Dick John-son says the company is not in- troducing everyday low pricing to the UK, after the revelation of a 7p cut in the price of Fairy last week.
There is a new game in town for media directors. Known as the “Optimedia all-comers salary challenge”, its popularity has really taken off. The rules of the game are fairly simple, you have to be a high profile media director with lots of mentions in the trade press and hopefully the odd big account win. […]
It is now the turn of the conference and exhibition sector to endure the worst aspects of pitching. For a young industry, it is an expensive and frustrating process and is leading to determined efforts to change the system.
Remy & Associates (UK) has appointed its third managing director in the past 12 months. The shake-up of senior management signals the company’s difficulties in arriving at a coherent business strategy for the UK.
Anthony Nares, founder of Marketing Week and managing director of Centaur Communications – which owns the title – died in a skiing accident last Monday. He was 53. He will be remembered as a highly energetic, debonair figure whose uncompromising pursuit of creative publishing ideas was always highly stimulating. Above all, his colleagues will miss […]
Business class had to take a back seat when companies cut their travel budgets during the worst years of the recession, but airlines are now luring passengers back into the front cabin. James Luckhurst enjoys the flight
Elida Fabergé has split its advertising budget for the body spray Impulse, opting for the creative team behind the Tango commercials, Trev and Al, for a new campaign.
Pharmaceutical companies are developing customer databases as their brands lose out to own-label and generic prescription health products. Manager of the health sector at ICD Marketing Services, Alyson Jackson, says every major pharmaceutical company in this country is investigating sampling programmes and building databases to promote those products which can be sold without prescriptions over […]
Pattison Horswell Durden is thought to be in talks about a joint venture with a UK media operation. It is not Lowe Howard-Spink. PHD declines to comment. Carlton Communications chairman Michael Green said at Carlton’s AGM on Tuesday he was “monitoring carefully” MAI’s plans to merge with United News and Media. Carlton is tipped to […]
Hello! has become the UK’s best-selling upmarket women’s magazine in the latest Audit Bureau of Circulations figures. Hello! achieved a circulation of 494,803 in the July-December ABCs. This is its highest ever sales figure and took the magazine above the long-time leader of the glossy magazine market, Good Housekeeping. Good Housekeeping fell 5.8 per cent […]