Bates UK is tipped to have won the lion’s share of BSkyB’s advertising budget, variously estimated at between £40m and £60m. The satellite broadcaster is moving away from using a single agency. St Luke’s has been the creative agency for BSkyB for the past two years and will remain on the roster. BSkyB is thought […]
EasyJet founder Stelios Haji-Ioannou and the WPP Group have created a joint venture to sell advertising in easyEverything cafÃ©s around the globe. EasyEverything Media Sales (ee-ms) will sell online advertising, in-store ambient advertising and ads on posters inside the cafÃ©s. The Internet cafÃ© chain has 21 outlets throughout Europe and in New York which are […]
Coca-Cola is relaunching its ‘Coke Auction’ promotion, with two ads breaking on February 24. Consumers can collect tokens from bottles and cans and use them to bid over the Internet for goods and services. The executions, created by Soul with media through BBJ, show teenagers recreating the excitement of whitewater rafting and DJing at a […]
Sledge has won the sponsorship and marketing business for Peugeot UK.
With the consolidation of brands, and increased globalisation of marketing, account conflict is a growing problem in advertising. John Shannon looks at proposals for alleviating the situation
It’s reassuring that the ISBA believes the purpose of alcohol advertising is not to promote alcohol consumption. Does it apply that view to all sectors or is this a manifestation of brewers’ droop? The arguments on this topic have been well rehearsed since the Seventies when the alcohol code was introduced. If we need to […]
Jones Knowles Ritchie (jkr), the brand design and packaging consultancy has been appointed as pan-European agency of Hammerite paint.
Omnicom Group, the world’s second-largest marketing services group, posted higher than expected fourth-quarter results. It reported earnings of $142.2m (£98.5m) up from $119.9m (£83.08m) in same quarter last year.
Volkswagen is seeking a UK marketing chief following the promotion of Chris Craft to the new role of director of group service. A spokeswoman for VW says the company has not yet found a replacement for him. Insiders have suggested Audi head of marketing Rawden Glover as a possible replacement. Craft has been in charge […]
Cosmetics group Molton Brown is teaming up with British Airways to launch “well-being” centres at Heathrow and JFK airports. Molton Brown Travel Spas will open next month at Heathrow’s Terminal 4, and in June at JFK in the US. The centres, which cover 6,000 sq ft, will offer first-class BA passengers free beauty and health […]
Entertainment, directories, retail, education, government and community destinations are the Internet categories with the biggest growth in user numbers over the past 12 months, according to Jupiter MMXI.
Bass Hotels & Resorts has appointed David Hughes to the newly created role of vice president strategy for Europe, Middle East and Africa.