22 January 1998

Sainsbury’s emerges as leader in card war, claims consumer survey

Sainsbury’s is winning the loyalty card war, according to research among consumers which shows a higher preference and higher penetration for the Sainsbury’s Reward Card than the Tesco Clubcard. NCH Marketing Services carried out a face-to-face survey with 200 shoppers outside stores midweek and at the weekend, exclusively for Marketing Week. When shoppers were asked […]

BMP DDB scoops 13m Vernons Lottery launch

BMP DDB has won the 13m task of launching a National Lottery game run by pools operator Vernons. The agency won the business after a head-on pitch with Saatchi & Saatchi, which holds Camelot’s advertising account for the main National Lottery online draw and scratchcards. A Vernon’s spokesman denies the appointment of BMP is related […]

Prodigious victory

The UK staged something of a recovery in this year’s Epica Awards. Although failing to seize the supreme prize – the Epica d’Or – it emerged triumphant elsewhere. Britain replaced Sweden at the top of the league table with 14 winners and 50 finalists; Sweden, at number two, managed five winners and 48 finalists; France […]

Telecoms ad claims trigger clampdown

The makers of the self-regulatory rules that govern the advertising industry meet today (Wednesday). A late addition to its agenda could be an initiative to stem the vitriolic advertising battles between the telecoms companies, which erupted again last week. The Committee on Advertising Practice (CAP) is keen to discuss new guidelines that it hopes will […]

BMP Optimum scoops 6m Axa Sun Life brief

Insurance giant Axa Sun Life is understood to have appointed BMP Optimum to its 6m media planning and buying account. The account was formerly handled by Eurospace – the TBWA and TMD Carat joint venture – but when TBWA pulled its media buying from Eurospace, Axa decided to review the business (MW May 22 1997). […]

Lever risks margins with Persil tablets

Lever Brothers is planning to launch laundry detergent tablets in a move which observers say could seriously damage industry margins. The detergent tablets would be similar to those used in dishwashing machines, and it is thought they would be put into the laundry wash. A Lever spokeswoman says: “We don’t comment on speculation.” But industry […]

Y&R eyes O&M Ford business

Young & Rubicam and its below-the-line sister agency WCJ are restructuring their Ford operations in preparation for a head-on pitch with Ogilvy & Mather for the launch of the new model replacing the Escort.

DIGESTS

Pepsi (right) is to tweak its UK can design after the huge relaunch into blue cans in April 1996, with the re-introduction of the ‘globe’ icon. This motif had been replaced by a quarter globe icon . The move follows the US launch of blue cans with the the full ‘globe’. Carlton Select’s and Carlton […]

BBC plans Euro push for Top of the Pops brand

The BBC is to export its long-running music show Top of the Pops, the spin-off magazine and a series of compact discs to Europe as part of its commercial expansion. The first Top of the Pops album will be tested in Germany over Easter and will appear in the UK in June. The CD will […]

Co-operation called for in youth market

Hasn’t Alan Brydon ever worked on a packaged goods brand, targeted at an extremely fickle bunch of people, where brand is king and if you blink, yesterday’s campaign is tomorrow’s no-go area? (MW January 8.) Doesn’t CIA Medianetwork have any clients that are trying to understand as much as they can about an audience that […]

Simons chases Pow! factor

TBWA Simons Palmer chief executive officer Paul Simons has been having a bit of car trouble. He was delighted when, after an extensive search, he found his dream motor – a classic 1986 Porsche 911 Turbo. But the problems started when he found his dream reg plate to match – 911 POW. (“I thought it […]

Casked aside

Guinness starts the new year with a new chief executive, a new advertising agency, and a whole new set of uncertainties. As the brewing arm of Diageo (the merger of Grand Metropolitan and Guinness plc), this historic beer business now finds itself in the strange position of playing second fiddle to the lead violin of […]

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