Royal Mail head of marketing services Paul Troy is leaving the organisation in a restructure. Troy, a former Lloyds TSB marketer who has been at Royal Mail since June 2001 (MW June 14, 2001), says he is leaving “to seek new opportunities”. His departure coincides with the appointment of three new directors to serve under […]
Vauxhall Motors UK marketing chief Dean Barrett is moving to a senior job at parent company GM. Barrett, who has been in his role for four years, is moving to be brand and product liaison director for GM Europe, with a brief to oversee co-operation between the Vauxhall brand and Opel, as the brand is […]
A furious legal fight has broken out between Renault UK and Alliance & Leicester after a report sponsored by the bank claimed the carmaker’s Laguna model loses its value faster than any other car in the UK.
Vauxhall Motors UK marketing chief Dean Barrett is moving to a senior job at parent company GM. Barrett, who has been in his role for four years, is moving to be brand and product liaison director for GM Europe, with a brief to oversee co-operation between the Vauxhall brand and Opel, as the brand is […]
Müller Dairy UK has scrapped its co-branded venture with cereal giant Kellogg after three years, and is launching a range of indulgent products in conjunction with United Biscuits brand McVitie’s.
Political advertising could remain unregulated in the UK, as the advertising industry has failed to reach a consensus on whether a self-regulatory code should be in place to monitor non-broadcast media. The Institute of Practitioners in Advertising (IPA) has failed to reach a unanimous decision on the issue and has decided not to submit a […]
Tesco marketing director Tim Mason has been voted top marketer in a wide-ranging industry poll conducted for Marketing Week. It is the first survey of its kind. Second is Angus Porter, Abbey’s customer propositions director, while Niall FitzGerald, Unilever’s chief executive and joint chairman, is third. Other big hitters include entrepreneurs Sir Richard Branson, Stelios […]
Royal Mail head of marketing services Paul Troy is leaving the organisation in a restructure. Troy, a former Lloyds TSB marketer who has been at Royal Mail since June 2001 (MW June 14, 2001), says he is leaving “to seek new opportunities”. His departure coincides with the appointment of three new directors to serve under […]
We’re obsessed with nostalgia. But the past was pretty awful, says Sean Brierley, so why do we keep banging on about it? Well retro sells, so it’s surely here to stay
HHCL/Red Cell has created a £3m national TV campaign for vehicle glass repair company Autoglass. The advertising breaks on January 26 and carries the strapline ‘cracks catch up with you’.
AOL is to launch an aggressive marketing campaign against BT in a battle to attract consumers to the latest generation of fast internet services. BT unveiled its 1 megabyte (Mb) high-speed internet service this week, for both BT Yahoo! Broadband and BT Broadband. The service offers connection speeds that are twice as fast as standard […]
COI Communications is to increase its use of regional media in government advertising, in line with recommendations made by the Phillis report into government communications. The report, chaired by Guardian Media Group chairman Bob Phillis, was published this week, and reprimands Whitehall, the parliamentary lobby and the media for a breakdown in trust between the […]
The UK’s major broadcasters have produced what they claim is the most robust research around broadcaster video-on-demand to date, as they look to woo agencies and planners.
Catch up on all this week’s marketing news including change at the top of M&S and WPP, and how a former Red Bull marketer is trying to change perceptions of the energy drink market.
The decision to split responsibility for marketing into the two strands of its business might seem like a step backward for a retailer with such a strong brand, but it should enable it to move faster and focus more on what matters to customers.
The FMCG giant wants to sure it is reaching the right people at the right time as it looks to fight off growing challenges from ecommerce, own-label brands and digital disruptors.
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