Royal Mail head of marketing services Paul Troy is leaving the organisation in a restructure. Troy, a former Lloyds TSB marketer who has been at Royal Mail since June 2001 (MW June 14, 2001), says he is leaving “to seek new opportunities”. His departure coincides with the appointment of three new directors to serve under […]
Vauxhall Motors UK marketing chief Dean Barrett is moving to a senior job at parent company GM. Barrett, who has been in his role for four years, is moving to be brand and product liaison director for GM Europe, with a brief to oversee co-operation between the Vauxhall brand and Opel, as the brand is […]
A furious legal fight has broken out between Renault UK and Alliance & Leicester after a report sponsored by the bank claimed the carmaker’s Laguna model loses its value faster than any other car in the UK.
Vauxhall Motors UK marketing chief Dean Barrett is moving to a senior job at parent company GM. Barrett, who has been in his role for four years, is moving to be brand and product liaison director for GM Europe, with a brief to oversee co-operation between the Vauxhall brand and Opel, as the brand is […]
Müller Dairy UK has scrapped its co-branded venture with cereal giant Kellogg after three years, and is launching a range of indulgent products in conjunction with United Biscuits brand McVitie’s.
Political advertising could remain unregulated in the UK, as the advertising industry has failed to reach a consensus on whether a self-regulatory code should be in place to monitor non-broadcast media. The Institute of Practitioners in Advertising (IPA) has failed to reach a unanimous decision on the issue and has decided not to submit a […]
Tesco marketing director Tim Mason has been voted top marketer in a wide-ranging industry poll conducted for Marketing Week. It is the first survey of its kind. Second is Angus Porter, Abbey’s customer propositions director, while Niall FitzGerald, Unilever’s chief executive and joint chairman, is third. Other big hitters include entrepreneurs Sir Richard Branson, Stelios […]
Royal Mail head of marketing services Paul Troy is leaving the organisation in a restructure. Troy, a former Lloyds TSB marketer who has been at Royal Mail since June 2001 (MW June 14, 2001), says he is leaving “to seek new opportunities”. His departure coincides with the appointment of three new directors to serve under […]
We’re obsessed with nostalgia. But the past was pretty awful, says Sean Brierley, so why do we keep banging on about it? Well retro sells, so it’s surely here to stay
HHCL/Red Cell has created a £3m national TV campaign for vehicle glass repair company Autoglass. The advertising breaks on January 26 and carries the strapline ‘cracks catch up with you’.
AOL is to launch an aggressive marketing campaign against BT in a battle to attract consumers to the latest generation of fast internet services. BT unveiled its 1 megabyte (Mb) high-speed internet service this week, for both BT Yahoo! Broadband and BT Broadband. The service offers connection speeds that are twice as fast as standard […]
COI Communications is to increase its use of regional media in government advertising, in line with recommendations made by the Phillis report into government communications. The report, chaired by Guardian Media Group chairman Bob Phillis, was published this week, and reprimands Whitehall, the parliamentary lobby and the media for a breakdown in trust between the […]
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
The boss of WPP says that while there is increasing scrutiny around the effectiveness of digital, this has not pegged back the growth of Google and Facebook.
Marketers were reportedly upset that their ads appeared next to expletives on Mumsnet, but that’s how real people talk and it pales in comparison to terrorist content as a risk to brands online.
Marketing channels such as direct mail are enjoying higher consumer trust, as digital saturation grows.
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