22 January 2009

Britvic appoints mirada to drive mobile marketing campaigns

Britvic has appointed mobile specialists mirada, to handle all of its mobile marketing and promotional activity. mirada will work alongside Britvic’s appointed creative agencies creating new consumer interaction possibilities for Britvic’s brands, which include Tango, Robinsons and Pepsi.

Ruth Mortimer: Send Coke back to the future

We all know that the average lifespan of a marketing director is 18 months. In that time, they have to convince the board that theyre as financially savvy as Warren Buffett, as creative as Trevor Beattie and as strategically minded as Barack Obama. No easy job for most mere mortals.

Bob Dylan takes the Co-op forward

When American singer-songwriter Bob Dylan was coming to prominence in the early Sixties, the co-operative sector was already on the wane from its heyday of the Fifties when it accounted for about 30% of the grocery market. By the Nineties the Co-op’s share of the grocery market had declined considerably and many came to doubt […]

Sainsburys King eyes crown

Sainsburys will try something new next month when chief executive Justin King unveils a fresh ten-year strategy to take on supermarket leader Tesco. King last week announced plans for a wide-ranging shake-up at the chain to align it for future growth, in a restructure that will trigger a round of marketing musical chairs across UK retail. The chain is assembling a marketing dream team to drive Sainsburys through a challenging period and bring to life Kings vision of making the chain great again.

Global head of marketing Jeremy Dale exits Motorola

Motorola corporate vice-president of global marketing Jeremy Dale is leaving the handset firm, after four years at the company. Dale took over from chief marketing officer Casey Keller as Motorola’s top marketer in March 2007. He is leaving the company without a job to go to at the end of this month; it is understood […]

BBC retains Premier League rights

The BBC has retained the rights to broadcast Premier League highlights for another four seasons. The renewed contract sees Match of the Day and its sister show, Match of the Day 2, aired on the BBC until the end of the 2013 campaign. The broadcaster agreed a deal with FA bosses today (January 28) to […]

Ford appoints new global marketing chief

Ford has appointed Elena Ford as its new director of global marketing, sales and service operations. She is the great great granddaughter of company founder Henry Ford. Her appointment comes as Ford announces changes to its global marketing strategy. The company says it wants to create “a more consistent and compelling connection with customers worldwide, […]

GMG Radio appoints new commercial director

Guardian Media Group Radio has appointed Jonathan Gillespie to the role of commercial director. He joins from Google UK where he has been head of YouTube and display for the past year. Gillespie will replace Stuart Taylor when he takes up the role of chief executive in April following the departure of John Myers who […]

Cancer Research seeks additional agency

Cancer Research UK is searching for an additional creative agency to deliver a high impact brand advertising campaign in 2009. The charity says Rapp, its direct marketing agency, is unaffected by the review. Ogilvy, its agency for breast cancer awareness, and Mediacom, its media planning and buying agency, are also unaffected by the review. Brand […]

Government considers subsidy for carmakers

The Government is considering giving car manufacturers a subsidy to help cover the wages of workers whose hours have been cut over the past few months. It follows a meeting between business secretary Lord Mandelson and industry representatives today (January 28) urging the Government to help ailing car makers bring in a shorter working week […]

Organic holidays for egg farmers wont confuse shoppers, says Soil Association

Organic certification body The Soil Association has denied it risks confusing consumers if proposals to allow egg producers to take an “organic holiday” in the face of falling sales go ahead. It is attempting to hammer out a deal with members that would allow recession-hit egg farmers to temporarily opt out of organic egg supply […]

Sky recruits 1,000 to push HD services

BSkyB has announced plans to create 1,000 jobs to meet demand for its high definition services. The announcement comes as the satellite operator unveils it has added 171,000 subscribers in the last three months of the year. In interim results published today (January 28), Sky says that sales increased by 5.8% to £2.6bn in the […]

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