22 January 2015

Staying focused

Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here.

Counting the cost of counterfeit goods

The black market is booming with Brits spending £90m a year on fake goods, according to the Trading Standards Institute, so with counterfeiters becoming increasingly sophisticated what can brands do to combat the problem and protect their reputation?

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