Advertising agency art directors have been known to seek a little seclusion in order to conjure up inspiration, but Geoff Allum of DMB&B is taking things a little too far. Fearless Allum is preparing to row the Atlantic, solo. At 52, he will be the oldest person ever to attempt the 3,000 mile route this […]
There is a danger that one of the most exciting developments of the late 20th century is also becoming one of the most boring. That’s because the sheer repetition of the fantastic potential of the Internet, plus the debate over whether Internet companies are highly overvalued and thus distorting equity markets, begins to hang heavy […]
Tesco is scrapping the personal banking branches on trial at 12 of its supermarkets because they are not generating enough business. The branches were branded by Tesco’s in-house design team, and gave the supermarket’s telephone bank a physical presence. They varied in size, but generally comprised two rooms. Tesco Personal Finance is transferring some of […]
Toshiba America has cut the shortlist for its £19m account down to JSM+Communications, California, D’Arcy Los Angeles, and DGWB, California.
Carlton OnLine Websites simplyfood.co.uk, popcorn.co.uk and jamba.co.uk are to feature in a two-month TV, radio and Tube advertising campaign.
Companies spend vast sums of money on creative and effective communications with their customers. Endless effort is spent locating the venue, speaker and planning a lively programme at an appropriate length. Yet, despite the time and money involved, evaluating the effectiveness of most conferences is still a rudimentary art. Live communications agency Caribiner says live […]
Next time you order a home delivery pizza, try not to think of it contemptuously as mere fast food, but as a paradigm for 21st century marketing. In primitive form, the home delivery pizza parlour does many of the things tomorrow’s superbrands are likely to do. It focuses directly on delivering the result, or experience, […]
Bloomberg Television has appointed international economist Bronwyn Curtis as managing editor for Europe.
Müler has shortlisted Bates UK, Publicis and Rainey Kelly Campbell Roalfe to pitch for its £10m creative account.
Multi-purpose vehicles or ‘people carriers’ have been one of the marketing success stories of the Nineties. They have come from a standing start to sell some 45,000 vehicles a year in the UK. In an overcrowded car market with little difference between products, the people carriers have created a sector to appeal to middle-class families […]
McCann-Erickson has created a £1.8m campaign for Bacardi ready-to-drink brand Bacardi Rigo. Planning is through Universal McCann
CIA Medianetwork is understood to have retained the media planning and buying account for long-haul tour operator Kuoni, which is expected to increase its spend to about £15m next year. The Swiss company called the review in February but the process stalled when merger talks it began with First Choice Holidays collapsed earlier this month. […]