Korean car company Hyundai Motor Company is considering launching a luxury marque as part of a move upmarket. At the same time, the manufacturer has initiated a brand review of Hyundai and Kia, which it also owns. Hyundai is looking to differentiate the two marques, which compete in similar sectors with products marketed on value, […]
HBoS chief marketer Zoë Morgan quits for newly created director role at Co-operative Group
Procter & Gamble (P&G) is targeting fathers in a £5m nappy ad for Pampers, marking the first time a nappy company has moved away from its traditional female target market.
Formula One has come under attack by anti-cigarette campaigners after it emerged that teams are in fresh sponsorship negotiations with tobacco companies. Two cigarette companies are understood to have approached a number of F1 teams, including Switzerland-based Sauber Petronas, with a view to taking up sponsorship rights for next season. A source at Sauber confirms […]
Procter & Gamble (P&G) is targeting fathers in a £5m nappy ad for Pampers, marking the first time a nappy company has moved away from its traditional female target market.
Korean car company Hyundai Motor Company is considering launching a luxury marque as part of a move upmarket. At the same time, the manufacturer has initiated a brand review of Hyundai and Kia, which it also owns. Hyundai is looking to differentiate the two marques, which compete in similar sectors with products marketed on value, […]
HBoS chief marketer Zoë Morgan quits for newly created director role at Co-operative Group
The Ingram Partnership has been appointed to handle global strategic communications for the final film in George Lucas’ Star Wars saga.The film, which was revealed at the weekend as Star Wars: Episode III – Revenge of The Sith, will be released in May next year. It will be the last of the three “prequels” to […]
The Ingram Partnership has been appointed to handle global strategic communications for the final film in George Lucas’ Star Wars saga.The film, which was revealed at the weekend as Star Wars: Episode III – Revenge of The Sith, will be released in May next year. It will be the last of the three “prequels” to […]
Ask Jeeves is looking for a UK marketing director, following Giorgia Longoni’s return to her native Italy. Longoni, who has no job to go to as yet, joined the search engine company in April 2003 from online recruitment network Monster, where she had been European marketing manager. She had previously worked in marketing roles with […]
Ask Jeeves is looking for a UK marketing director, following Giorgia Longoni’s return to her native Italy. Longoni, who has no job to go to as yet, joined the search engine company in April 2003 from online recruitment network Monster, where she had been European marketing manager. She had previously worked in marketing roles with […]
Volkswagen Commercial Vehicles has appointed Nigel Brotherton as head of marketing after a management reshuffle. Brotherton moves from his role as customer relationship strategy manager at Volkswagen Passenger Cars, where he was also head of advertising and communications for six years in the Nineties. He will be replaced by Kevin Watkins, who has been brought […]
The UK’s major broadcasters have produced what they claim is the most robust research around broadcaster video-on-demand to date, as they look to woo agencies and planners.
Catch up on all this week’s marketing news including change at the top of M&S and WPP, and how a former Red Bull marketer is trying to change perceptions of the energy drink market.
The decision to split responsibility for marketing into the two strands of its business might seem like a step backward for a retailer with such a strong brand, but it should enable it to move faster and focus more on what matters to customers.
The FMCG giant wants to sure it is reaching the right people at the right time as it looks to fight off growing challenges from ecommerce, own-label brands and digital disruptors.
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