Korean car company Hyundai Motor Company is considering launching a luxury marque as part of a move upmarket. At the same time, the manufacturer has initiated a brand review of Hyundai and Kia, which it also owns. Hyundai is looking to differentiate the two marques, which compete in similar sectors with products marketed on value, […]
HBoS chief marketer Zoë Morgan quits for newly created director role at Co-operative Group
Procter & Gamble (P&G) is targeting fathers in a £5m nappy ad for Pampers, marking the first time a nappy company has moved away from its traditional female target market.
Formula One has come under attack by anti-cigarette campaigners after it emerged that teams are in fresh sponsorship negotiations with tobacco companies. Two cigarette companies are understood to have approached a number of F1 teams, including Switzerland-based Sauber Petronas, with a view to taking up sponsorship rights for next season. A source at Sauber confirms […]
Procter & Gamble (P&G) is targeting fathers in a £5m nappy ad for Pampers, marking the first time a nappy company has moved away from its traditional female target market.
Korean car company Hyundai Motor Company is considering launching a luxury marque as part of a move upmarket. At the same time, the manufacturer has initiated a brand review of Hyundai and Kia, which it also owns. Hyundai is looking to differentiate the two marques, which compete in similar sectors with products marketed on value, […]
HBoS chief marketer Zoë Morgan quits for newly created director role at Co-operative Group
The Ingram Partnership has been appointed to handle global strategic communications for the final film in George Lucas’ Star Wars saga.The film, which was revealed at the weekend as Star Wars: Episode III – Revenge of The Sith, will be released in May next year. It will be the last of the three “prequels” to […]
The Ingram Partnership has been appointed to handle global strategic communications for the final film in George Lucas’ Star Wars saga.The film, which was revealed at the weekend as Star Wars: Episode III – Revenge of The Sith, will be released in May next year. It will be the last of the three “prequels” to […]
Ask Jeeves is looking for a UK marketing director, following Giorgia Longoni’s return to her native Italy. Longoni, who has no job to go to as yet, joined the search engine company in April 2003 from online recruitment network Monster, where she had been European marketing manager. She had previously worked in marketing roles with […]
Ask Jeeves is looking for a UK marketing director, following Giorgia Longoni’s return to her native Italy. Longoni, who has no job to go to as yet, joined the search engine company in April 2003 from online recruitment network Monster, where she had been European marketing manager. She had previously worked in marketing roles with […]
Volkswagen Commercial Vehicles has appointed Nigel Brotherton as head of marketing after a management reshuffle. Brotherton moves from his role as customer relationship strategy manager at Volkswagen Passenger Cars, where he was also head of advertising and communications for six years in the Nineties. He will be replaced by Kevin Watkins, who has been brought […]
From compostable packaging to plant-based alternatives, a new generation of brands are looking to combat plastic waste while striving to educate confused consumers about the complex recycling process.
In less than a month, Global has acquired a share of more than a third of the UK out-of-home sector, making it a serious player in the outdoor space and opening up a number of new opportunities for brands.
ISBA has updated its influencer marketing contracts to bring better “commercial discipline” to the relationship between brands and influencers after finding that while marketers plan to up spend in this area, most still don’t feel confident working with influencers.
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