There is long term value in Ocado

As an Ocado shopper, I was recently offered the opportunity to participate in the company’s forthcoming stock market flotation – although if city analysts are to be believed, this may not be the best offer Ocado has ever delivered. Ocado has never made a profit, needs major capital expenditure to expand capacity and is said […]

A little aggression gets you everywhere

Mark Ritson

Ryanair was in trouble again last week. Chief executive Michael O’Leary was forced to apologise to easyJet founder, Sir Stelios Haji-Ioannou, for depicting him in a January ad campaign as a Pinocchio who misleads clients about punctuality. To avoid a court case, Ryanair agreed to pay Sir Stelios’ costs and damages of £50,000 which will […]

Little cheer for drinks industry in Lansley’s public health scheme

The legislative threat may have receded, but the industry will have to stump up even more cash – this time in “readies” Be careful what you wish for. Never have these word rung more true than for the beer, wine and spirits industry as it digests the implications of secretary of state Andrew Lansley’s recent […]

What marketing leaders say about leadership: Viewpoint

To read the cover story relating to this ’Follow the leaders’ click here What do you need to add to your skill set? To find out click here Clare Sheikh, group director of strategy, marketing & customer, RSA (formally Royal and Sun Alliance) World-class marketing is about creating something that has a distinct personality replicated […]

Follow the leaders

Follow the leaders

What qualities do marketers need to reach the top and have the ear of the CEO? Research among some of the UK’s most senior marketers identifies the traits that separate the best from the rest and which secure a key role in shaping business strategy.

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