Maiden poised to purchase BTA

Poster contractor Maiden Outdoor is to buy bus, rail and roadside contractor British Transport Advertising, as forecast in Marketing Week on April 28, pending a referral to the Office of Fair Trading. Speculation that London Underground ad company TDI has taken over the bus side of BTA has been denied by Maiden and TDI. The […]

New Hasbro role for Colgate chief

US-owned toy giant Hasbro has appointed Colgate Palmolive sales director Alistair Richards to the newly-created post of commercial director in charge of sales and marketing. The business heads of the company’s two divisions, Nicola Basham at pre-school and toys, and Graham Derby at board games and puzzles, will report to Richards. At Colgate Palmolive, Rich-ards […]

Sega takes on Sony with 3D Bug

Sega is to launch a 3D successor to Sonic the Hedgehog, designed to run on the new Saturn games machines to be released next month. Saturn product manager Jeremy Crisp says the game, called Bug, will launch in September. It will be technically-superior to Sega’s Sonic the Hedgehog game, says Crisp. Crisp confirmed that Saturn’s […]

EMAP/Metro link to win TV advertisers

The EMAP and Metro Radio Groups have launched a joint sales venture across their 11 radio stations targeting advertisers on the Channel 4 Northern macro region. The joint sell, across the North-West, Yorkshire and the North-East, has heightened speculation about EMAP’s intentions for Metro. The company has been considering acquiring stakes in Metro presently held […]

Camelot franchise venture forced to change its name

Camelot’s new franchise venture company, Camelot Enterprises, has been forced to change its name. At the same time, it is appointing the parent company’s marketing director, John Kinsey, as its new chief. Camelot Enterprises will change its name to National Lottery Enterprises after it discovered a firm of the same name operates in Stockport, Cheshire. […]

Carlsberg tests Sam’s coolstout

Carlsberg-Tetley is test marketing a cask stout beer in 135 pubs across the UK, with a view to a national launch in October. Sam’s Stout is cask-conditioned and targeted at regular cask ale drinkers and students. It is served at 8o centigrade, rather than 13oc, the standard temperature for most cask ales. It will have […]

Euro launches contradict Scott rebranding strategy

Scott Paper’s UK arm is launching another product under the Andrex brand name, despite its US parent declaring that all products must be rebranded under the Scott name (MW May 19). Scott will invest 6m over the next six months in the pan-European launch of two new kitchen towel ranges. Just over half of the […]

Spar enters own-label cola market

The Spar retail group joins Sainsbury’s and Safeway as the latest grocery chain to launch an own-label cola, using syrup supplied by Canadian company Cott Europe. Spar American Cola, will be launched on July 4 (US Independence Day) in the UK and, unlike other own-label colas, will roll out across Europe this summer. “We are […]

Losing the freedom of reach

As advertising becomes less important to commercial television revenue, ITV may be forced to persuade its viewers to invest in digital services.

New NBC chief unveils strategy

NBC Super Channel is planning further programming changes this autumn to consolidate recent sales and audience growth, the channel said this week as it announced the appointment of a new European head. NBC has named Roger Ogden president and managing director of NBC Super Channel. He joins in August and replaces Ruud Hendriks who left […]

‘Shocking truth about direct mail’

As the Automobile Association’s recent campaign testifies, using shock tactics in a direct mail offensive can seriously upset consumers. But with 2.5 billion mailshots being sent last year, agencies are under increasing pressure to make their

IBM ties with Olympus for Wimbledon

IBM machines will appear in Olympus Sport shops next week, as part of the computer giant’s promotional campaign for Wimbledon tennis tournament. It is installing computer systems in Olympus Sport’s two main London stores and is sponsoring in-store competitions in all 200 stores. The Olympus deal marks IBM’s first move outside traditional computer retailers and […]

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