Tri-Direct has won the 2m media planning and buying account for Vue Cinemas. The business was previously handled by MediaCom. The Hampshire-based agency has been briefed to raise the Vue chain’s profile across the UK, and build it into a leading brand. A major campaign is planned for next month using direct marketing, outdoor, bus […]
Music festivals and live events are fertile ground for brands wanting to extend their reach. Studies show people welcome such marketing, but only if it adds to the event experience. By Steve Hemsley Brand managers get as excited about the summer music festival calendar rocking into action as the thousands of fans flocking to see […]
Running a promotional campaign is a high-risk strategy for brand owners – as both Nestlé and the Government are discovering. A product’s reputation can be left in tatters, and any lift in sales figures is often short lived. Companies should ask the experts, suggests David Benady Getting involved with Channel 4’s Big Brother show is […]
Bulldog has turned tail from consumer broadband, after new entrant Carphone Warehouse sparked a price war with its ‘free’ offer. Its exit looks set to be the first of many among established ISPs as big brands including Sky line up to join the high-speed access market. Robert Lester reports Bulldog has become the second high-profile […]
Procter & Gamble marketer Mark Brickhill, responsible for the controversial Charmin launch in 1999 – which came under fire over fears that it would block the UK sewerage system – has left the company.
Speculation is mounting about the future of Saatchi & Saatchi UK chief Lee Daley after it emerged that several leading advertising figures have been approached about a senior role at the agency.
British Energy has reported pre-tax profits of Â£599m, compared with a Â£303m loss last year.
BT is facing the threat of a multimillion-pound fine for alleged anti-competitive behaviour over the price of its high-speed internet access. The company will learn within weeks the outcome of a four-year competition investigation by regulator Ofcom into whether the group abused its dominant position.
Shell has appointed Marc Decourt to one of its most senior retail marketing positions to replace Andrew Blazye, who left the company after 26 years last month to join data specialist Dunnhumby.
Levi-Strauss, the US denim clothing brand, has poached Vodafone head of global advertising Colin Clarke to be consumer marketing director at its European division. Clarke will report directly to Mariano Dima, vice-president of marketing at Levi-Strauss Europe. He will be responsible for developing the consumer communications strategy and creative content for the Levi’s brand in […]
Pringle of Scotland, the clothing brand, is revealing a new logo as it rolls out a global advertising campaign in September and ramps up its ad spend.
HSBC is rolling out a global ad campaign for its Islamic banking division Amanah. The move follows a change of strategy and positioning for the two-year-old brand and highlights the growing trend for banks to offer Shariah-compliant products. HSBC Amanah is targeting itself at modern, young Muslims, though it insists all products must pass muster […]