Vue Cinemas hands 2m media brief to Tri-Direct

Tri-Direct has won the 2m media planning and buying account for Vue Cinemas. The business was previously handled by MediaCom. The Hampshire-based agency has been briefed to raise the Vue chain’s profile across the UK, and build it into a leading brand. A major campaign is planned for next month using direct marketing, outdoor, bus […]

Don’t crash at the party

Music festivals and live events are fertile ground for brands wanting to extend their reach. Studies show people welcome such marketing, but only if it adds to the event experience. By Steve Hemsley Brand managers get as excited about the summer music festival calendar rocking into action as the thousands of fans flocking to see […]

Tied up in knots

Running a promotional campaign is a high-risk strategy for brand owners – as both Nestlé and the Government are discovering. A product’s reputation can be left in tatters, and any lift in sales figures is often short lived. Companies should ask the experts, suggests David Benady Getting involved with Channel 4’s Big Brother show is […]

A dying breed

Bulldog has turned tail from consumer broadband, after new entrant Carphone Warehouse sparked a price war with its ‘free’ offer. Its exit looks set to be the first of many among established ISPs as big brands including Sky line up to join the high-speed access market. Robert Lester reports Bulldog has become the second high-profile […]

BT faces multimillion-pound fine threat

BT is facing the threat of a multimillion-pound fine for alleged anti-competitive behaviour over the price of its high-speed internet access. The company will learn within weeks the outcome of a four-year competition investigation by regulator Ofcom into whether the group abused its dominant position.

Levi’s lures global ad boss from Vodafone

Levi-Strauss, the US denim clothing brand, has poached Vodafone head of global advertising Colin Clarke to be consumer marketing director at its European division. Clarke will report directly to Mariano Dima, vice-president of marketing at Levi-Strauss Europe. He will be responsible for developing the consumer communications strategy and creative content for the Levi’s brand in […]

HSBC rolls out global campaign for Islamic bank

HSBC is rolling out a global ad campaign for its Islamic banking division Amanah. The move follows a change of strategy and positioning for the two-year-old brand and highlights the growing trend for banks to offer Shariah-compliant products. HSBC Amanah is targeting itself at modern, young Muslims, though it insists all products must pass muster […]

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