22 March 2001

Fresh-cut Flowers

Fresh flowers are a far more important and stable market than the well-publicised floral events of Mother’s and Valentine’s Day might suggest. The success of the market can be explained by low-key regular purchasing from supermarkets by female

Leeds hires international marketer to emulate Man Utd brand strategy

Leeds United Football Club has appointed Stuart Ogg as its first international brand manager, in an attempt to emulate the global commercial success of Premiership rival Manchester United. Ogg, who joins from Fruit of the Loom, where he was commercial director, has a brief to establish a network of business partnerships in the Far East, […]

Digest

Ahold, the Dutch-based supermarket operator, has announced that it intends to establish a presence in France, Germany and the UK – markets from which it is absent – within the next three years. Of the three, France is likely to be the most important area for expansion, given the presence of French chains such as […]

Digest

Dixons will decide this week whether to appeal against the High Court ruling that the DSG Retail price guarantee was ‘misleading’ and in breach of consumer protection laws.

Digest

EMAP Automotive has recruited former IPC Connect Group promotions manager, Helen Maxfield, to head its brand team from Motor Cycle News.

HSBC to warm up its brand identity

Four years ago Midland Bank shed its identity and adopted its parent’s global brand name. Now, HSBC is looking at ways to infuse the global brand with core values to increase customer loyalty.

CIA appoints global chief executive

CIA has appointed chief executive of CIA Europe, Mainardo de Nardis, as its first worldwide chief executive. De Nardis will now be in charge of all of CIA’s regions, including Europe, Asia, Africa and the US. He will remain at CIA’s offices in London. In his new role, de Nardis will continue to report to […]

Digest

Friskies is launching a ‘money back’ offer on its Vital Balance premium dry pet food range, offering consumers a refund after three weeks if they are unhappy with the product.

Digest

Walsh Trott Chick Smith has created the idents for a weather sponsorship campaign by Spontex, the cleaning products manufacturer, which will break on GMTV on April 2.

Digest

Clickstream Technologies has launched a technology product which promises to “restore faith in the way organisations measure the number of people visiting their websites.” It offers data on which pages web users look at and how long they stay.

Latest from Marketing Week