There is a downside to these three-year plans and exploitation of customer loyalty to drive profits has huge implications for the future
Michael Hockney’s exit from the D&AD, has thrown into question the role of creative gongs in the industry and their part in brand communications. But equally it has raised doubts about the awards charity’s commercial strategy and the subordination of its British focus. David Benady reports
The UK gambling industry faces a ‘good news, bad news’ future. Relaxed advertising laws allow for improved and wider promotion, but the looming smoking ban could discourage many potential customers from even entering casinos and bingo halls. by Catherine Turner
Motorola has promoted Jeremy Dale to its top global marketing role for its handset division. The former Orange marketer replaces Leslie Dance as vice-president of marketing for mobile devices. Sources are linking Dale’s promotion with the departure of Motorola’s European marketing director for its handset division, Simon Thompson, who is joining Lastminute. com as chief […]
Cadbury Trebor Bassett has been forced to axe the 10m TV campaign for Trident, its biggest product launch of the year, following hundreds of complaints that the ad was racist and showed “harmful stereotypes”.
Channel 4 has denied that it has had any talks with National Grid Wireless, which is leading a rival bid for the second national digital radio multiplex. The channel says that two services included in NGW’s bid are “NGW’s creation prepared without consulting Channel 4.” NGW has submitted plans for 12 new DAB radio services […]
WPP chief executive Sir Martin Sorrell has accepted a 120,000 settlement without admission of liability in his High Court privacy and libel actions.
Kelvin MacKenzie is stepping down as non-executive chairman of Media Square, the marketing and communications services group, to devote more time to his “media commitments”. He joined the company’s board in early 2006. Nigel Bacon, a senior independent non-executive director with the company for the past three years, will take over from MacKenzie on an […]
Online advertising spend in the UK has surged by 41%, topping 2bn and overtaking national newspapers for the first time.
BSkyB and Chrysalis Radio have announced plans to launch a 24-hour news radio service under the Sky News brand if the consortium bid for the second national digital multiplex headed by Channel 4 is successful. Sky News Radio, which would launch next year, would offer a 24-hour rolling news service combined with analysis. It would […]
AOL UK has appointed Barry Flanigan to the newly created role of head of marketing. The new role aims to reflect AOL’s repositioning from an internet service provider into a Web services company. The UK marketing team will be responsible for all it advertising and the sponsorship of The O2, which AOL is the exclusive […]
John Lewis has appointed Circus, the integrated brand consultancy, to overhaul its retail marketing strategy. The appointment follows its decision to postpone a planned brand campaign and a series of changes at senior management level. It is understood that Gill Barr, the interim marketing director, has appointed Circus to work with the retailer on a […]