Virgin sales claims are miscalculated

With regard to the letter from Virgin Cola (MW May 15), AC Nielsen has stated the data quoted was “not only unconfirmed but miscalculated”. Approved Nielsen data states Pepsi’s total volume in the take-home trade for the last 16 weeks (to April 19) is up 4.9 per cent against last year. Not only does the […]

Asda condemns Food Agency plan

Asda has broken ranks with its supermarket rivals and delivered a stinging criticism of Government plans to set up an independent Food Standards Agency. The plans, developed by nutritionalist Professor Philip James, director of Aberdeen’s Rowett Research Institute, envisage taking responsibility for food safety away from the Ministry for Agriculture, Fisheries & Food and handing […]

New backlash forces Spar to put launch of own-label alcopop on ice

Grocery chain Spar has abandoned all immediate plans to launch an own-label alcopop range after an enormous backlash against the flavoured alcoholic drinks. Allegations that the drinks are being deliberately marketed to children are now rife. Home Secretary Jack Straw has demanded an urgent investigation and one tabloid newspaper has called for a ban. Spar […]

UK Living ad sparks Kate Moss legal threat

Supermodel Kate Moss is threatening to sue UK Living over its poster advertising campaign featuring the strapline “Wouldn’t it be great if Kate Moss were fat”. The reference to Moss is followed by the strap “UK Living – TV with a mind of its own”. The women’s cable channel has admitted that the celebrity, whose […]

Oflot orders Camelot to encourage competitors to run lottery games

National Lottery regulator Oflot has ordered operator Camelot to “act reasonably” to encourage other promoters to run lottery games. The demand comes after evidence that Camelot has tried to block other operators from running National Lottery games. Under the National Lottery licence, operators other than Camelot can run lottery games such as scratchcards and the […]

Interpublic to take on IMG after sports sponsorship acquisitions

Advertising agency network the Interpublic Group (IPG) has created the second biggest sports sponsorship organisation in the world by buying Advantage International and a majority stake in Alan Pascoe’s API Group. The two companies are regarded as the second and third largest sports marketing companies in the world, and the move is a direct challenge […]

Iceland plans to delist Virgin Cola

Iceland is planning to delist the Virgin Cola range from its 780 stores just as the soft drinks supplier embarks on a heavyweight distribution and advertising drive. Rival soft drink supplier Pepsi is lined up to fill the shelf space left by Virgin, according to trade sources. Both Pepsi and Iceland refuse to comment on […]

Senior shake-up at Littlewoods

Tony Hillyer, marketing chief of pools giant Littlewoods Leisure, has been promoted to commercial director, after three of the company’s top directors announced they are taking early retirement. The shake-up comes after the company announced disappointing results in March for its Leisure division, which comprises the Pools, Spot the Ball and the Littlewoods Lotteries charity […]

ONLINE DIGESTS

New Media is edited by Michael Kavanagh, who can be contacted on 100413.3070@compuserve.com

Observer reviews account out of St Luke’s in hunt for fresh image

The Observer is reviewing its 1.1m advertising account, held by St Luke’s, as part of an effort to lift circulation and give itself a fresh image. Marketing director Stephen Palmer says: “We have entered a new phase of optimism with the new Government and we want a campaign which reflects this.” St Luke’s won the […]

DIGESTS

The Direct Marketing Association has set up an umbrella organisation to bring all the direct marketing watchdog bodies under one roof. The self-regulating Direct Marketing Authority will deal with complaints about the DMA – previously the remit of the Authority of the DMA, the Mailing Preference Service, the Fax Preference Service, the Direct Mail Accreditation […]

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