Girobank poaches Asda’s George marketing chief

Asda’s head of marketing for its George clothing brand, Claire Bulman, has joined Girobank, part of the commercial banking arm of Alliance & Leicester in the same role. Asda is recruiting a replacement for Bulman, who reported to retail and marketing director Simon Singleton. Bulman joined as George head of marketing from Matalan in 2001, […]

A-B launches ‘thank-you’ offers for UK servicemen who fought in Iraq

Lager manufacturer Anheuser-Busch (A-B) has launched a “thank-you programme” offering British servicemen, who have served in Iraq, free entrance to theme parks in the US. A-B took out a full-page ad in The Sunday Times to announce “Operation Salute” to extend its “gratitude” to members of the British Army, Royal Navy and Royal Air Force. […]

Point Blank Design wins £3m brief to restore ailing Maxim’s fortunes

Dennis Publishing has appointed Point Blank Design to handle the advertising business – estimated to be worth &£3m – for men’s title Maxim, as part of an attempt to arrest a decline in the magazine’s circulation. This is the first time that the magazine has appointed an agency to handle its above-the-line advertising. Point Blank […]

Girobank poaches Asda’s George marketing chief

Asda’s head of marketing for its George clothing brand, Claire Bulman, has joined Girobank, part of the commercial banking arm of Alliance & Leicester in the same role. Asda is recruiting a replacement for Bulman, who reported to retail and marketing director Simon Singleton. Bulman joined as George head of marketing from Matalan in 2001, […]

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