Renault and Nissan look to consolidate media across Europe

9am Update: Renault is reviewing its media planning and buying account, including sister brand Nissan, and is planning to consolidate the business into one agency for the first time. The Renault business is currently handled by Carat, while OMD Group holds the Nissan account across the region. The incumbent agencies are expected to repitch for […]

ITV appoints new commercial brand director

ITV has appointed former Marvel and Warner Bros marketer Gustavo Antonioni in the new role of commercial brand director, working in the ITV Global division. Antonioni will join the recently merged Granada Ventures and Granada International division, reporting to president and managing director of ITV Worldwide Peter Iacono. His brief will be drive the global […]

Charity accuses Finsbury of profiting from tribes destruction

WPP-owned public relations company Finsbury is the latest agency to be confronted with direct action from a charity over a client, British mining company Vedanta. Survival International held a protest outside Finsbury’s offices yesterday (May 28). Survival International says Vedanta’s subsidiary Sterlite is set to destroy one of India’s most isolated tribes – the Dongria […]

Black Grouse whisky launch to benefit RSPB

Maxxium UK is launching a brand extension of its scotch whisky The Famous Grouse, called The Black Grouse, in partnership with the charity Royal Society for the Protection of Birds. The Black Grouse will be available next month with a recommended retail price of £15.49. The partnership with RSPB means that 50p from every bottle […]

Chocolate bars get taste for nostalgia

A drumming gorilla may have been the biggest phenomenon in chocolate last year but the triumphant return of the Wispa bar has kicked off a new trend in retro confectionery. The pressure from social networking groups to bring back the bar became too much, claimed Cadbury, so it caved in and introduced it as a […]

Buzz marketing hits brick wall

TV commercials, radio jingles and outdoor advertising are all heavily scrutinised under the self-regulation code of practice, leaving marketers no choice but to resort to stealth advertising techniques when trying to reach out to the YouTube generation. But, with increasing calls to toughen advertising regulations, especially the “untraditional” online channels, the death of buzz marketing […]

Ariel takes detergents war to next level with gel format

Procter & Gamble (P&G) is gearing up to launch flagship laundry brand Ariel in a next generation gel format. The new product will be backed by a major marketing push, as P&G stages a fightback against Unilevers successful launch of Persil Small & Mighty concentrated sub-brand last year.

Publicis poaches DraftFCB chief

Publicis has poached Nigel Jones, president of DraftFCB London, to become UK group chairman and chief executive. He will report to chief operating officer Richard Pinder Jones will be responsible for Publicis London, Publicis Modem, Publicis Dialog and Publicis Blueprint. Pinder previously handled the role after the departure of Tim Lindsay, who left to join […]

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