22 November 2001

People will net customer loyalty

Maybe those companies engaged in driving us online in order to streamline their operations (MW October 25) and drive cost out of their businesses would do well to remember that it was not so long ago that organisations tried to make us all convert to the telephone, away from face-to-face services, for the same reason. […]

Lakeside quits Doner for Jojo

Lakeside Shopping Centre has dropped its £1m advertising account with Doner Cardwell Hawkins and has handed the business to Jojo Communications without a pitch. The shopping centre is planning a major ad campaign in the new year, which could see it returning to TV advertising after a two-year absence, as well as exploring opportunities in […]

Marketing Week

Marketing Week will award the writer of the best letter of the month 1,000 buy and fly! points, equivalent to a return flight for two to Paris or similar European destination. Entrants must be over 18; no employees of Centaur or buy and fly! may take part; the editor’s decision as judge is final; there […]

Views of a jilted generation

While youth may appear to have the same views, they differ greatly on many issues, although ultimately this does not affect their purchasing behaviour

Digest

Bertelsmann-owned BCA, the UK’s leading bookclub, has officially launched Booksdirect.co.uk, an umbrella website for over 20 specialist and generalist bookclubs. The launch is backed by a “fully integrated” on and offline advertising campaign and competition.

Ample reviews its advertising and DM work

Ample, the AMP-owned financial services website, is reviewing its advertising and direct marketing (DM) business held by WWAV Rapp Collins, Zentropy Partners and Egg Design as it prepares to increase its spend on direct marketing. Ample has spent £900,000 on press and poster advertising since its launch in June, but is planning to increase its […]

Digest

P&O Princess is to merge with Miami-based Royal Caribbean Cruises.

Digest

Nest has developed a taxi branding campaign for energy drink Spiked Silver, which will see 40 London cabs decorated with the drink’s imagery and strapline ‘At last! An energy drink that tastes good!’.

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