22 October 1998

C&W breakaway hunts agency for 5m brief

International telecoms company Interoute is to hire an advertising agency for the first time. The move follows Tom Frankfort’s appointment as marketing director. The company, formed three years ago by Cable & Wireless executives, operates telecoms networks and retail businesses for residential and corporate clients throughout Europe and North America. Frankfort, former Cable & Wireless […]

Brief

The benefits of reading to babies is the subject of a new campaign through Bartle Bogle Hegarty for BBC Education. Each of the three promotional films opens on a parent sharing a book with a baby in a different situation – in a cot; in a baby bouncer; and on a sofa. When the baby […]

Marketers are still deaf to the power of music

I work with probably the most powerful and emotive communications device – music. Everyone loves it, everyone buys it. It reflects our lifestyles, evokes memories and triggers emotions. It has an immediacy and power that words and images cannot compete with. So it is curious how few advertisers talk to their target market through music. […]

Amazon launches UK incarnation

Bookpages, the British online bookseller acquired by Seattle-based market leader Amazon.com in April, has relaunched under the Amazon.co.uk brand, promising UK book buyers it will match the price discounting of its American parent. According to Bookpages founder Dr Simon Murdoch: “We will be aiming to quote prices equivalent to those in the US, after delivery […]

Banks can no longer count on consumer inertia for survival

I have a theory that the British retail banks – including the former mutuals – will be marginalised so much over the next couple of years that, by what many pedants call the “real” millennium in 2001, they will no longer account for the majority of what used to be referred to as cheque-book business. […]

Lloyds threat to free online banking

Lloyds Bank is playing down suggestions that it may be introducing a premium charge for its Internet banking service, when it rolls out the scheme in earnest next month. The bank, which launched a pilot Internet banking service in May (MW March 26), has invited a second wave of customers to join the pilot scheme […]

Digests

Advertising availability on TF2 and TF3, France’s state-owned terrestrial TV channels, is to be reduced to an average five minutes per hour, from a current level of 12 minutes. The reduction is part of a reform announced by the French government and is equivalent to a reduction of about Ffr2bn (213m) in revenues. Alitalia has […]

Tango plots orange Xmas in Regent St

Tango will turn London’s Regent Street orange this Christmas with a sponsored display of festive lights to be switched on by chart-topping girl band All Saints. When the lights are switched on on November 17, a blizzard of fake orange snow will be blasted from the rooftops. The event, organised in conjunction with the Regent […]

Upwardly mobile market

The introduction of pre-paid mobile phone packages has had an enormous impact on the market. Over the past year, 2.5 million new subscribers have been added, taking the total number of subscribers to 10.5 million – one in four of the UK population. And of that 2.5 million extra mobile phone users, nearly 1.5 million […]

Clarkson’s gear, Falmer’s downfall

The Diary concedes that sexy models are a better advertisement for denim than some frizzy-haired Top Gear presenter who favours a pair of tight jeans coupled with scuffed cowboy boots. But fancy Falmer’s administrators citing the “Jeremy Clarkson effect” as a reason for the jeans maker’s downfall. This was the unkindest cut of all, as […]

Dome scoop proves false promise

The media’s obsessive interest in new sponsors of the Millennium Dome has tailed off now, but not so very long ago, things were different… The Diary’s source in the Dome’s press office tells of the heyday when one very keen reporter on a national newspaper thought he had got the scoop of the week. He […]

Cellnet to try out second youth brand

Cellnet launches a second pre-pay mobile package brand this week, called U, aimed at the youth market. The company was the last of the big four mobile phone operators – Cellnet, Vodafone, One-2-One and Orange – to launch its pre-pay brand, Easylife, in August, but is the first to launch a second brand. Under pre-pay […]

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