22 October 2015

Disney’s licensing boss on Star Wars, Frozen and the ‘Disney machine’

Disney’s EMEA licensing boss Simon Philips on the success of Star Wars, the changing licensing market and how the ‘Disney machine’ can sustain a franchise. Everyone is talking about Star Wars. How do you ensure you make the most of that opportunity? Star Wars is a cultural phenomenon. It is very much a part of […]

What brands can learn from supermarkets’ service

Supermarkets are the surprising leaders in a new poll of customer service ratings, with financial services, energy and telecoms brands falling far behind, suggesting there is a great deal marketers can gain from looking outside their industry and personalising interactions.

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Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here

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