23 April 1998

$1bn Red Cross game is ‘illegal’

A worldwide lottery designed to raise $1bn for the International Red Cross has been ruled illegal in the UK by the Home Office. It means the organisers of The Millions 2000 draw will not be allowed to launch, promote or sell tickets for the 31 December 1999 in the UK. The lottery is run from […]

TALENT CONTEST

In a few years, every business will be desperately looking for computer analysts to aid their direct marketing. At least that is the prediction made by Annette Kelly, managing director at consumer list manager HLB. She believes that while data-driven marketing increasingly relies on technically skilled people, the industry is being hit by a skills […]

Practical classics

Question: How many creatives does it take to make a direct response commercial? Answer: 0800. The simple fact is that the only difference between a brand ad and a brand response ad is often just the addition of a telephone number. (The more complicated difference is between a brand that wants you to call it […]

Poster medium has the power to survive in tomorrow’s world

T he 48-sheet poster that hits you as you enter the exhibition is not for those of a sensitive disposition. “French connection uk someone” it blares (though that may not be the ideal verb, given the dubious nature of the message and the highly respectable sponsor of the display, namely the Government). For this exhibition […]

UB executive reveals his feminine side

The Diary has discovered that United Biscuits group chief executive Eric Nicoli has been harbouring a dark secret. One he almost shared with the likes of Marion Morrison (John Wayne) and Shirley Crabtree (the wrestler Big Daddy). Nicoli’s parents almost called him Gladys. Nicoli’s Italian father was captured during World War Two and sent, as […]

Dell raids Hekuhodo for ad chief to spearhead intrnational drive

Direct-sell computer company Dell has appointed Michael Faust from one of Japan’s largest advertising agencies Hakuhodo to be European advertising and marketing communications manager. Faust will co-ordinate the brand’s advertising in Europe, Middle East and Africa. The move follows the appointment of J Walter Thompson Worldwide to create a global brand- building campaign for Dell. […]

Bates nets 10m Center Parcs Euro account

The Bates Group has taken control of the whole Center Parcs account – worth more than 10m – across Europe. Bates Europe beat Saatchi & Saatchi Advertising, J Walter Thompson and the DDB network to the international account – covering Belgium, the Netherlands and Germany – which it will run from its London and Amsterdam […]

Media sells IT marketing short

While I was pleased to read – at last – some serious coverage of marketing within the IT industry in “Why IBM needs Sony’s expertise” (MW April 9), I am still disappointed by the lack of coverage of IT marketing and advertising in the marketing press. This market is one of the most impressive in […]

mine field

A decade ago, the marketing director of a major high street bank confessed to me: “Until we put in our new computer system last month, I couldn’t have told you how many customers we had. I could have told you how many accounts we had, but there was no way we could relate accounts to […]

Lee strides into high fashion to beat slump

Lee jeans’ appointment of US agency Fallon McElligott to its 12m European advertising account (MW April 16) signals its plans to turn round the brand’s poor UK sales by moving into high fashion. VF Corporation, which owns Lee and Wrangler, faces a monumental task in Britain. At the end of last year, Lee’s UK sales […]

Media sells IT marketing short

While I was pleased to read – at last – some serious coverage of marketing within the IT industry in “Why IBM needs Sony’s expertise” (MW April 9), I am still disappointed by the lack of coverage of IT marketing and advertising in the marketing press. This market is one of the most impressive in […]

Brief

A new press campaign for cassette and video manufacturer TDK breaks in June through Doner Cardwell Hawkins. The work features an image of pop star Janet Jackson created by a pattern of TDK MiniDiscs, and compares the attributes of the MiniDisc products with those of Jackson. The ads will appear in magazines such as FHM, […]

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