Q: What are your criteria when choosing brand partners for Liverpool FC? Billy Hogan: It has been a very successful last 18 months for the partnerships team, which is a key component of our growth on the commercial side. There are basically two ways that a brand can partner with the club: one is on […]
A few years ago I wrote about the wild and concerning variances across different brand valuations. In my usual understated style, I suggested that despite the power and prestige of big valuation firms Interbrand, Millward Brown and Brand Finance, there was a possibility that much of what they do was bollocks.