23 August 2007

Upmarket marques face threat from new Jaguar

Jaguar’s S-Type replacement, the XF, poses a serious threat to rival marques BMW, Audi and Mercedes-Benz, according to motoring experts. The new premium saloon will be unveiled at the Frankfurt International Motor Show next month and goes on sale in the UK next year.

Unilever plans raft of global functional foods launches

Unilever Foods is gearing up for a major push into functional foods with the launch of several new global brands over the next year. This follows a review of its 20,000 products to improve existing recipes and spot gaps in its portfolio. It is understood the new brands include Moo, a calcium-rich children’s milk ice […]

BBDO bags 100m Mercedes Euro ads

Mercedes Car Group is set to consolidate its 100m pan-European advertising account into BBDO, ending months of speculation about its relationship with UK independent Shop.

Clog brand launches “resin” clothing line

Fashion footwear brand Crocs is launching a line of clothing for men and children in October. The clothes will be made from a form of the resin material used in its brightly coloured clogs.  The clothing, which will include shorts and shirts, will be made from Croslite, a lightweight material that is versatile, breathable and […]

Habitat launches “vodcasts” to tell design stories

Habitat, the high street furnishing retailer, is telling the stories behind its products in a series of “vodcasts” to support its autumn/winter collection. The five videos will feature the designers, their inspiration and the process that made the product. The strategy, which has been devised by Manning Gottlieb OMD, will be supported by a press […]

Virgin offers viewers free Setanta trial

Virgin Media is continuing its assault against BSkyB by offering its TV customers free access to the Setanta Sports channels over the weekend. The cable company believes the clash between Manchester United and Sunderland will be a draw for customers.  The match sees former United player Roy Keane return with Sunderland to face Alex Ferguson […]

Nokia takes on Apple with online music store

Nokia is taking on Apple’s iTunes with the launch of its own online music store. The Finnish handset giant has also unveiled a new handset to rival the forthcoming iPhone.  The Nokia Music Store is expected to launch in the UK this autumn as part of the company’s new Ovi internet service. Ovi, which means […]

Freeview and Mediaedge set to finalise media deal

Freeview is understood to be in final negotiations with Mediaedge:cia over its media planning and buying account. The agency is believed to have beat Aegis-owned Carat in a final round of pitches. Incumbent M2M and Zenith-Optimedia were also involved in the pitch but are thought to have been knocked out at an earlier stage. The […]

PartyGaming sees profit dip after US law change

PartyGaming, the online gaming company, has seen a massive drop in half-year profits after being forced to end trading in the US. A change in US law last October effectively made it illegal to operate online gambling. The company, which runs websites such as PartyPoker, reported a pre-tax loss of $47.1m (£23.5m) for the six […]

What virals can do to your brand

The Conservative Party has become the latest organisation forced to denounce an online viral campaign put out in its name (MW last week). Controversial agency Asa Bailey has created a viral – voteforchange.com – hosted on a YouTube profile called SexyBritain. Asa Bailey, founder of the eponymous agency, alleges the viral has been commissioned by […]

P&G makes Gillette merger work

It is said that four out of five mergers do not work out and that the bigger the deal the more likely it is to fail. But Gillette’s $54bn (£27bn) sale to Procter & Gamble (P&G) in 2005 might just be the deal to disprove that theory. It is the largest consumer products takeover to […]

How explosive is the Nitro mix?

Independent micro-network Nitro has beaten McCann Erickson to win the pan-European launch business for Unilever’s “healthy” ice cream brand Frusi (MW last week). It is not the first time the London arm of Nitro, owned by “maverick” Australian Chris Clarke, has claimed a prized scalp. The industry was unanimous in its surprise when the agency […]

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Marketoonist on PowerPoint pitches

The Marketoonist

Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here Tom Fishburne will be speaking at the Festival of Marketing, which is taking place on 4 and 5 October at Tobacco Dock. To find out more information, including how to book tickets, visit […]