23 August 2012

Top of the pop-ups

puma

The summer is a time for brands to venture outside their comfort zones. And this year, many have used the Queen’s Diamond Jubilee and the London Olympics as inspiration for temporary stands and shops where marketers can engage customers through innovative, immersive experiences. Jonathan Bacon takes a stroll around London and beyond in search of the most attention-grabbing pop-ups.

NHS must research its global branding plans

Ruth Mortimer

The NHS is one of the UK’s most beloved brands. It was highlighted to the world in the opening ceremony of the London 2012 Olympics this summer with an all-singing, all-dancing tribute. Patients and staff from one of the country’s flagship hospitals – Great Ormond Street – performed in the event, which was seen by billions around the world.

Apple reveals core values in patent trial

ApplePicCool304

It’s going to be a tough week for nine Californians. Barring a last-minute out-of-court settlement, these nine jury members – including a social worker, an electrical engineer and an unemployed videogame enthusiast – will begin deliberation on what The Wall Street Journal is already calling The Patent Trial of the Century. Apple versus Samsung is […]

Use tools and rules to navigate city

Your cover story about Marketing’s Wild West, which was positioned as a warning to advertisers and highlighted transgressions by Party Poker and 888, looks straight out of 2005, following the broadcast of a certain edition of Panorama. That was certainly the catalyst for self-regulation through the Internet Advertising Sales House (IASH). And no sector has […]

The Secret Marketer: Create your legacy

Secret Marketer

As we all slowly get over the “emotional hangover” of the Olympics (albeit with high hopes for a “hair of the dog pick-me-up” from the Paralympic Games), it got me thinking about legacies… And I don’t mean of a philanthropic nature. One of the great “highs” of London 2012 was the feelgood-nature of the capital […]

The new word of mouth

Word of mouth

The emergence of social commerce is taking word of mouth marketing to its next level by rewarding friends who go online to recommend products and services with cash, discounts and offers.

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