23 February 2006

A brave new world of creative opportunity for print advertisers

Traditional print advertising no longer meets the needs of the on-demand economy – brand and media owners must wake up to the opportunities provided by brand-integrated editorial feature content. By James Hayr There are certain values I hold dear, ingrained in me by constant repetition from my parents as they tried – and it took […]

Tobacco vote leaves soldiers of freedom facing their Waterloo

The Commons’ decision to outlaw smoking in public places marks the ultimate victory of the scientists and scaremongers and ushers in an age fit for wowsers So that’s it, then. Time at last to clamber out of the muddy trench, chuck aside the tin hat and stumble towards the enemy line waving a white flag. […]

Helping them help themselves

Marketing to young people in education is difficult and controversial, and the consumers can be cynical and fickle, but vouchers and coupons are powerful tools if used wisely. By Richard West Just as with reality-TV shows and make-over programmes, when it comes to free gifts and promotional offers it seems that we Brits can’t get […]

Beyond the familiar lines

The excitement generated by new markets such as the men’s weeklies and glossy real-lifers is dying down and the industry is again stagnating. Is there promise of growth in new media? asks Sonoo Singh The demise of the iconic music title Smash Hits just weeks before the announcement of the six-monthly magazines circulation figures was […]

Inspiring the ambassadors

Field marketing agencies and their clients know that the calibre of promotions staff is crucial to the success of their campaigns, so they must choose and train them carefully. By Steve Hemsley There is something about the first week back at work in January that is fundamentally depressing. Miserable weather, festive debt and the feeling […]

What next for smoke-free pubs?

Research shows that fewer people go to the pub on a regular basis and the upcoming ban on smoking in pubs and clubs is set to accelerate this trend. But it’s not all bad news for publicans Parliament’s decision to outlaw smoking in England’s pubs and clubs from the summer of 2007 was welcomed by […]

Increasing the crop

Brand awareness of Weetabix is in good form, but the cereal’s focus on its ‘healthy’ credentials could be limiting its sales potential, says Nathalie Kilby Weetabix is a brand in turmoil. It has wrested its &£12m creative account from DDB London after just a year with the agency, and handed it to WCRS (MW last […]

The online retail revolution – all in the shopper’s mind

E-commerce is growing rapidly but it does not yet pose a threat to high street store takings. However, it could be changing the way we think about shopping If you widen the statistics from Verdict’s focus on traditional retailing – physical products sold in traditional high street retailers – to total consumer spending, including things […]

Investing with the heart

As ethical concerns rise on the consumer agenda, more banks and financial services providers are launching products in this sector. But is this anything other than a cynical ploy aimed at cashing in on a growing trend, and what does ‘ethical’ actually mean? asks Catherine Turner Co-operative Financial Services (CFS) is about to revitalise its […]

Cracking open the jewel

Major Western retailers and brand owners are champing at the bit to gain a foothold in India, but a combination of political opposition, lack of infrastructure and strong cultural influences mean the country is not quite as welcoming to these interests as China. By David Benady After a decade of heavy investment in China, western […]

Food industry on collision course with FSA

A bitter row is brewing between major food manufacturers and the Food Standards Agency (FSA) over how best to provide consumers with the information they crave. Consumer group Which? has accused the industry of undermining proposals by the FSA and written to the chief executives of food giants including Danone, Kellogg, Nestlé, Kraft and PepsiCo […]

John Lewis in Carphone Warehouse tie-up

Carphone Warehouse has teamed up with John Lewis to offer mobile phones at the department store. Staff from the mobile phone retailer are working alongside John Lewis employees as part of a “buddy system” to tailor offers to consumers’ needs. The trial features pay-as-you-go and contract deals, on offer at four of the group’s stores […]

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