More and more British businesses are adopting US-style ‘confusion pricing’ – and bewildering consumers with what seem like money-saving offers. But in the rush for short-term gains, they risk undermining branding, and creating lasting consumer
The Independent and The Independent on Sunday are courting controversy by returning to their advertising roots with the “It is. Are you?” strapline for a new campaign. The newspaper was told by the Advertising Standards Authority in March 1995 that its independence claim was misleading after it ran a campaign knocking The Times and The […]
Norman Walker, the UK-based president of toymaker Hasbro International, has resigned because he felt “sidelined” by a global reshuffle, say sources close to the company. Meanwhile, the company is also trying to fill the newly-created post of president of global marketing. Walker, who was the most senior person in the company outside the US, will […]
Imperial Tobacco has taken its top brand, and the UK’s second biggest seller, Lambert & Butler out of Lowe Howard-Spink and handed it to Mustoe Merriman Herring Levy. Imperial is a key LH-S account. It is believed to be the first time Imperial has moved one of its cigarette brands out of LH-S since agency […]
EURO RSCG has bought The Sales Machine in France, an agency specialising in sales promotion, and merged its existing direct marketing and promotion agencies into one operation based around The Sales Machine. It is called ‘la Machine a Vendre’. Footix, a cartoon representation of ‘Le Coq Gaulois’, one of France’s national military and sporting mascots, […]
CIA Group is understood to have started discussions with French network Havas Worldwide about Havas, or its subsidiary Mediapolis, which it jointly owns with Young & Rubicam, taking a 20 to 30 per cent stake in the media buyer. CIA denies this. Vodafone has appointed David Jones as managing director of Peoples Phone which it […]
Richard Branson could be overstepping the mark with his latest plans to launch into the jeans and beauty markets.
The value of focused marketing is finally being appreciated, as companies stumble upon customer databases by accident.
The decline of the whisky market during the early Nineties shows signs of being reversed by a growth among young drinkers, seduced by Irish, US and traditional brands. But the sector needs effective advertising targeted at younger drinkers if
UK cinema admissions increased by 15 per cent to 132 million in 1996, according to analyst Dodona Research. The figure was boosted by National Cinema Day, which celebrated 100 years of cinema with a national 1 admission fee. The cinema industry is now understood to be planning to make Cinema Day an annual event. Dodona […]
Polls are all too often treated as scientific evidence. But time after time, research proves the public has a penchant for lying
The power struggle at Mercedes, in which Daimler has taken back control, is a missed opportunity for Euro accord, says George Pitcher. George Pitcher is chief executive of issue management consultancy Luther Pendragon