Companies such as British Airways, SodaStream and GSK are putting design at the core of their marketing to positively impact consumers’ perception and boost sales.
Think of a number. Any number between one and 10.
David was an energetic, respected and well liked consumer marketer who had a positive impact in all the organisations at which he worked during his 24-year career that was tragically cut short. He started his career with United Biscuits (UB) in 1989 working at Ross Young’s for six years. McVitie’s followed, leading the launch of […]
Google purchased Nest, the smart home devices company, last week for a staggering $2.3bn (£1.4bn). It comes at a time when the concept of the ‘Internet of Things’ (IoT) or connected devices, has finally broken through into mainstream popular consciousness. US technology show CES, which has just closed its doors, was full of such products, from babygros that monitor breathing to toothbrushes that can share data with your dentist.