Polarising ideas

Marketoonist Polarising ideas 29 7 15

Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here

Ashley Friedlein: Is the future a fusion of sales and marketing?

Ashley Freidlein

More than anything ‘digital’ has blurred lines. That might be blurring the lines of what we used to consider typical consumer behaviours or models (for example an increased focus on behavioural segmentation and targeting rather than relying on, say, demographics), blurring the lines across physical and digital channels, blurring the lines across value and supply chains or the blurring of national boundaries and commerce.

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