Q: How can marketers use Pinterest to create brand advocates? Brands can participate on Pinterest by creating high-quality boards and pins that will help people find inspiration. Also, by including the ‘Pin it’ button on their website, brands enable pinners to easily save content to Pinterest where it can live and be discovered by other […]
More than anything ‘digital’ has blurred lines. That might be blurring the lines of what we used to consider typical consumer behaviours or models (for example an increased focus on behavioural segmentation and targeting rather than relying on, say, demographics), blurring the lines across physical and digital channels, blurring the lines across value and supply chains or the blurring of national boundaries and commerce.