The Wrigley Company is planning to build its presence in the youth confectionery market with the launch of Extra Ice Mints. It follows the launch of Extra Ice Gum earlier this year. The product, which will be launched in September, will be aimed at 16- to 24-year-olds. It is hoped the range will broaden the […]
Internet bank Egg has been left without a senior marketing team, putting its Â£40m brand and marketing spend in jeopardy. Mother handles the Â£13m advertising account.
Direct Line has appointed Peter Corfield as interim marketing director, following the early retirement of Jim Wallace. Corfield moves from sister RBS company Churchill Insurance, where his role as marketing director will be filled by head of marketing communications Richard Pennant-Jones.
Online retail sales reached a new all-time high in May, with UK shoppers spending more than £1.5bn online during the month. Shoppers spent £408m (35.6 per cent) more in May 2005 than they did a year earlier, and £180m (13 per cent) more than they did in April. The growth in online shopping outstripped growth […]
MK Communications has been appointed by Sheffield Wednesday Football Club to launch a global membership scheme and redevelop the club’s website. The agency will also develop brand and content opportunities across television, radio, film and computer games.
Virgin Radio has poached GCap head of agency sales Nick Hewat to be its sales director. Hewat is the latest in a series of senior staff to leave GCap following the £711m merger of Capital Radio Group and GWR. He replaces Lee Roberts, who left Virgin last month.
Magazine and radio group EMAP has taken control of Scottish Radio Holdings (SRH) and its network of 22 radio stations in a deal worth £391m. It comes just weeks after the Scottish company turned down its first offer of £375m for undervaluing t
Firstplus Financial, a division of Barclays, is looking for a director of marketing and customer relationship management following Alaric Churchill’s departure. It is not known whether he has a job to go to. The secured personal loans company, whose advertising is fronted by celebrity mathematician Carol Vorderman, has appointed consultant Alida Maccietto to handle marketing duties in the meantime. Churchill joined Cardiff-based Firstplus less than a year ago […]
Former Saga financial services marketing director Michael Cutbill is heading the launch of a pan-European online insurance company, called ci2i. Ci2i will offer motor, home and other general insurance products. Cutbill will act as part-time chief executive of ci2i. It is his first project since he left Saga in March (MW March 10), following a […]
Coca-Cola’s decision to remake its iconic Hilltop ad shows that even the biggest brands find it hard to resist harking back to a glorious past.
Golley Slater is to launch a new promotional marketing division led by two former Yellow Submarine staff. Cal Ledward, who was client services director at the now-defunct agency, and Eileen Neale, who was associate director, will work closely with Golley Slater Direct.
Toy retailers are being warned the Tobacco Advertising and Promotion (Brandsharing) Regulations 2004, which come into effect at the end of next month, could have serious implications for them. Many UK retailers of replica mini motorbikes and juvenile racing bikes may be unaware that they are at risk of breaking the law. The majority of […]