23 March 2000

Digest

Select, the music magazine, is being relaunched on April 1. The title will have a new look, new content and a new editor, Alexis Petridis.

Digest

Shell has entered the German electricity market by way of a tie-up with Hamburgische Electricitäts-Werke (HEW). The company intends to target its existing industrial client base with a dual-fuel offer.

Digest

Toyota Motorsport has appointed former Castrol marketer Peter Ball to head its new Formula One marketing team. Toyota, which will join the F1 line-up next season, expects to recruit up to 20 people with responsibility for media communications and commercial partnerships.

Digest

Mustoe Merriman Herring Levy and Optimedia have been appointed to handle Freeloader.com’s seven-figure UK launch in May. Freeloader.com is the world’s first free video gaming Website.

Digest

Disneyland Paris has cut the pitchlist for its $40m (£25m) ad account to five agencies. They are: Leo Burnett, D’Arcy, DDB Worldwide, Euro RSCG BETC, and Ogilvy & Mather Worldwide.

Digest

Bates Interactive, Bates Dorland’s new media subsidiary and part of the Cordiant group, has changed its name to CCG.XM. The agency recently redesigned the Number 10 Downing Street Website.

Digest

Finmeccanica, the Italian technology group owned by state holding company Gruppo Iri, is inviting 12 agencies to pitch for a campaign to support its forthcoming privatisation. Bates Italia, Milano & Grey and D’Adda Lorenzini Vigorelli are among those competing.

Digest

The Advertising Association has appointed Unilever chairman and chief executive Niall FitzGerald as its new president. He will take over from Sir George Bull on May 22.

Digest

Telefónica, Spain’s leading telecoms operator, has been fined Pta14bn (£5.2m) by competition authority TDC. The fine is the biggest to be imposed by TDC, and follows attempts to impede rival Retevisión.

Launches need more research

It says something about 21st century culture – if not of the diligence and research capabilities of consumer brand management and development teams, let alone their sense of the appropriate – when a beauty products company with a natural, new age styling decides to call one of its products “to sleep: perchance to dream”. Great […]

Digest

Corporate Edge has been appointed by the Met Office to develop a new brand identity for the weather service organisation.

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