Aviva, the financial services giant, has awarded its Â£26m digital account to Aegis-owned digital agency Diffiniti after a final pitch against Harvest Digital.
March sales figures for the UK car industry will be released within days – and after two years of falling demand and a bad start to 2006, marketers are anxiously waiting to see whether the new registration has re-ignited the market or if the sector is running on empty. By Robert Lester The UK’s top […]
On the face of it The Body Shop and L’Oréal joining ranks may defy logic, but look a little deeper and the match is not so bizarre. It will enable the French cosmetics firm to adapt to social trends and appear less selfish, while giving Roddick the outlet she needs for expansion. By David Benady […]
The Mentholatum Company is ploughing Â£1.5m into relaunching its recently acquired Oxy brand of medicated skin care products.
Pepsi is taking Coca-Cola to the US federal court over a television ad for energy drink Powerade that Pepsi claims is false and deceptive. PepsiCo’s Gatorade beverage business filed a lawsuit last Monday against Coke’s Powerade Option team to stop the ad campaign, which features a drag race between two farmers riding horse-drawn carts loaded […]
The soft drinks industry is flexible enough to thrive over the next decade, according to Britvic chief executive Paul Moody, despite consumer health concerns, and the looming threat of government legislation. Launching the 2006 Britvic Soft Drinks Category Report, Moody said: “If manufacturers are willing to innovate with products, packaging and marketing, future soft drinks […]
Coca-Cola is launching a Â£5m marketing campaign to support Sprite 3G, the energy drink the company launched last October (MW August 4, 2005).
Inbev is poised to appoint global brand director for Brahma Devin Kelly as the replacement for Phil Rumbol, the outgoing UK marketing director. Rumbol announced earlier this year that he is leaving the company to join confectionery giant Cadbury as UK marketing director after ten years. He is due to leave the company at the […]
Hot on the heels of a joint awareness campaign between various water companies and the Environment Agency (MW last week), the Mayor of London Ken Livingstone is launching a joint campaign with Thames Water that aims to encourage Londoners to save water. The Mayor, a proponent of water conservation, is calling on Londoners to be […]
Sanyo has consolidated the management teams for its consumer electronics and commercial divisions. The new team will be headed by sales and marketing director John Boyle. Boyle, who has been with Sanyo for 20 years, was previously sales and marketing director for the commercial division, but his role has now been extended to include the […]
A war of words has erupted between Virgin Mobile and O2 after Virgin accused its rival of “copying” its music strategy. O2 announced last month that it would support unsigned bands with an initiative called O2 Undiscovered (MW February 23), but Virgin claims it is a rip-off of its Road to V campaign, which is […]
Mark Palmer was announced as client of the year at this year’s MCCA Best Awards – backed by Marketing Week – in recognition of his success in positioning the Green & Black’s in the luxury premium chocolate market. The brand’s marketing campaign, created by Brave, also picked up two awards. Coca-Cola’s “Win a Player for […]