Digest

Visa International has extended its sponsorship of the Rugby World Cup to cover the 2003 event in Sydney.

Digest

WWAV Rapp Collins has created a direct mail campaign for the NSPCC to promote its website There4me.com.

It’s more than just a tagline

I write in response to your special report “Loyalty at what cost” (MW May 16), the main thrust of which accuses supermarkets of becoming obsessed with price promotions at the expense of more creative added-value promotions. “Good Food Costs Less at Sainsbury’s” was, in my opinion, one of the greatest advertising lines of all time, […]

Renault signs French soccer ace to boost masculine image of brand

Arsenal and France footballer Thierry Henry is to be the new face of Renault in the UK, in a move calculated to make the brand’s image more masculine. The footballer, who is tipped to be one of the stars of this year’s World Cup, will feature in a campaign for the Renault Clio, breaking this […]

Microsoft seeks UK marketing boss

Microsoft is searching for a UK marketing director, following the promotion of Oliver Roll to a position overseeing the company’s marketing in East Asia. Roll, who oversaw the UK launch of Windows XP last October, will leave on August 1. He says: “It was a tough decision for me because I love the UK job. […]

The outlook’s… rather vague

Calling all soft drink and ice cream manufacturers. The Diary is here to help you. Former naval meteorologist and Daily Telegraph weather correspondent David Bowen has come up with weather forecasts for the next ten summers. Bowen, who must have Mystic Meg-style powers, believes this information can help marketers plan sales strategies. So, here goes. […]

McCann wins £9m Fujitsu-Siemens European communications brief

Fujitsu-Siemens Computers has appointed McCann-Erickson Worldwide as its European marketing communications agency, following a three-month pitch. McCann beat competition from several global agencies, including J Walter Thompson. The account was previously handled by Serviceplan in Germany and adapted to local markets. The account, estimated to be worth between £6.9m and £8.9m, is the second to […]

Digest

HHCL & Partners has created a £5m campaign, breaking today (Wednesday), for Autoglass. The ad highlights the importance of the windscreen to the overall strength of a car.

Independent plans raft of supplements

Independent Solutions, the planning and creative division of The Independent’s advertising sales team, has put together a £600,000 package of sponsored supplements for Saturday’s edition of the paper. The package will be The Independent’s biggest collection of sponsored sections and includes the largest advertising space offered by a broadsheet – a Renault-sponsored eight-page double-gatefold site. […]

Revolving perimeter ads make Oval debut

The AMP Oval cricket ground has installed revolving perimeter advertising boards, similar to those used at football matches. The move means ten to 12 ads can be shown on one perimeter board during a match. Ten boards have been erected at the Oval, home to Surrey County Cricket Club. The system, which has been installed […]

Digest

Sirius Retail Television has expressed an interest to the Independent Television Commission in bidding to operate one of the digital terrestrial TV multiplexes vacated by ITV Digital. The BBC has also expressed an interest in the three digital terrestrial multiplex licences, formerly owned by ITV Digital.

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